VP, Growth

noon; Dubai; On-site; AED 600,000 - 900,000; Full time

Job summary

noon is seeking a VP of Growth to own and scale the noon Minutes growth strategy across the UAE and Saudi Arabia. You will drive customer acquisition, retention, and GMV, balancing scale with profitability while collaborating across Product, Commercial, Category, Operations, Technology, Finance and Brand.

You will lead Growth Management, Performance Marketing and Growth Analytics, shaping the proposition and roadmap, and building a lean, high-impact growth team.

Qualifications

• 8–10+ years of experience in consumer technology, marketplaces, ecommerce or high-growth consumer businesses.
• Bachelor’s degree in Engineering, Computer Science or another quantitative discipline.
• Proven track record of scaling a consumer platform, app or marketplace with measurable impact on customer growth and commercial performance.
• Strong understanding of consumer growth economics, including acquisition cost, retention, lifetime value, payback and contribution margin.
• Deep understanding of AI, machine learning and LLMs, with clear evidence of applying AI meaningfully to growth or marketing.

Responsibilities

• Own the growth strategy, targets and performance for noon Minutes across the UAE and Saudi Arabia.
• Drive customer growth across acquisition, retention, frequency and lifetime value.
• Own growth investment and ensure the right balance between scale, efficiency and profitability.
• Use customer, cohort and market insights to identify the biggest growth opportunities and performance gaps.
• Shape the customer proposition and growth roadmap with Product, Commercial, Category, Operations and Brand.
• Own promotions and customer incentives, ensuring clear incremental and commercial returns.
• Leverage the wider noon ecosystem, including membership, loyalty and platform capabilities, to accelerate growth.
• Build a strong culture of experimentation, testing and data-led decision-making.
• Build and lead a high-performing, lean Growth organisation with clear ownership and accountability.
• Contribute as a senior business leader to broader market, customer and investment decisions.

Skills

Growth strategy

Performance analytics

Data-driven decision-making

Experimentation

Leadership

AI/ML in growth

Education

Bachelor's degree in Engineering/CS or quantitative field

Tools

AI/ML tooling

Job description

About noon

We’re building an ecosystem of digital products and services that power everyday life across the Middle East — fast, scalable and deeply customer-centric.

noon Minutes is our hyper-local delivery platform, offering thousands of FMCG and grocery products to customers within minutes across the UAE, Saudi Arabia and Egypt.

noon’s mission: Every door, every day.

What you'll do

As VP of Growth, you will own the growth strategy for noon Minutes across our core markets, with accountability for customer growth, orders, GMV and long-term customer value.

You will define where and how we grow, shape the customer proposition, allocate growth investment and work across Product, Commercial, Category, Operations, Technology, Finance and Brand to deliver sustainable, profitable growth.

You will lead the Growth team across Growth Management, Performance Marketing and Growth Analytics and play a central role in the noon Minutes leadership team.

Key Responsibilities

• Own the growth strategy, targets and performance for noon Minutes across the UAE and Saudi Arabia.
• Drive customer growth across acquisition, retention, frequency and lifetime value.
• Own growth investment and ensure the right balance between scale, efficiency and profitability.
• Use customer, cohort and market insights to identify the biggest growth opportunities and performance gaps.
• Shape the customer proposition and growth roadmap with Product, Commercial, Category, Operations and Brand.
• Own promotions and customer incentives, ensuring clear incremental and commercial returns.
• Leverage the wider noon ecosystem, including membership, loyalty and platform capabilities, to accelerate growth.
• Build a strong culture of experimentation, testing and data-led decision-making.
• Build and lead a high-performing, lean Growth organisation with clear ownership and accountability.
• Contribute as a senior business leader to broader market, customer and investment decisions.

What you’ll need

• 8–10+ years of experience across consumer technology, marketplaces, ecommerce or high-growth consumer businesses.
• Bachelor’s degree in Engineering, Computer Science or another quantitative discipline.
• Proven track record of scaling a consumer platform, app or marketplace with measurable impact on customer growth and commercial performance.
• Strong understanding of consumer growth economics, including acquisition cost, retention, lifetime value, payback and contribution margin.
• Deep understanding of AI, machine learning and LLMs, with clear evidence of applying AI meaningfully to growth, marketing, customer experience or decision-making.
• Exceptional analytical ability, with the confidence to work directly with customer, cohort and performance data.
• Experience leading growth, performance marketing, experimentation and analytics teams at scale.
• Strong commercial judgement and the ability to balance growth ambition with efficiency and profitability.
• Strong marketing instinct and good taste, with a clear point of view on customer proposition, creative and campaigns that can cut through.

Who will excel?

We’re looking for people with high standards who understand that hard work matters.

You need to be relentlessly resourceful, analytical and operate with a strong bias for action.

We value people with the courage to be original, the judgement to make good decisions quickly and the ability to adapt as the business evolves.

noon is not for everyone; readiness to adapt, pivot and learn is essential.