Marketing Manager, noon food

noon; Dubai; On-site; AED 300,000 - 450,000; Full time

Job summary

noon is seeking a commercially minded Marketing Manager to lead marketing across noon OUT, noon Food and noon Send. This role will own the development and execution of integrated marketing strategies that drive brand awareness, customer acquisition, engagement and usage across these businesses in the UAE.

The ideal candidate is a strong consumer marketer who understands the UAE market and can move between strategy and execution, managing agencies and partners while tracking performance and

Qualifications

• 6–9 years of experience in marketing, preferably in consumer-facing F&B, e-commerce or lifestyle businesses.
• Proven track record owning integrated marketing strategies and campaigns across multiple channels.
• Strong understanding of the UAE consumer market and digital marketing landscape.
• Experience building brands, driving acquisition and measuring campaign ROI.

Responsibilities

• Develop and own end-to-end marketing strategy across noon Food, noon Out and noon Send.
• Lead integrated ATL, BTL, digital, social and experiential campaigns from planning to measurement.
• Build differentiated brand positioning and communication strategies for each business.
• Develop high-impact campaigns around food, dining, entertainment, lifestyle and everyday consumer needs.
• Own annual and campaign-level marketing calendars, budgets, and channel plans.
• Lead influencer and creator marketing, including partnerships and performance measurement.
• Build and manage partnerships with restaurants, brands, venues and creators to drive reach and acquisition.
• Oversee PR, media relations, launches and earned media opportunities.
• Coordinate with Growth, Product, Commercial, Design, CRM and Operations to tie marketing to customer journeys.
• Track and optimize campaigns using insights on awareness, engagement and retention.
• Stay attuned to consumer behavior and UAE lifestyle trends to uncover marketing opportunities.
• Mentor and manage junior team members as the function scales.

Skills

Integrated marketing

Brand building

Campaign management

Partnerships

Analytics & ROI

Influencer marketing

Job description

We're building an ecosystem of digital products and services that power everyday life across the Middle East—fast, scalable, and deeply customer-centric. Our mission is to deliver to every door every day.

noon Food is our restaurant platform, built to support local F&B across the region. We focus on fair economics, strong partnerships and reliable delivery at scale. It’s a fast-growing business where we’re rethinking how food delivery works for restaurants and customers. Live in the UAE.

What You'll Do

Team noon has some of the fastest, smartest, and hardest-working people we've encountered. With a young, aggressive, and talented team, we're driving major missions forward.

We are looking for a commercially minded and culturally relevant Marketing Manager to lead marketing across noon OUT, noon Food and noon Send. This role will own the development and execution of integrated marketing strategies that drive brand awareness, customer acquisition, engagement and usage across these businesses.

The ideal candidate is a strong consumer marketer who understands the UAE market, knows how to build brands that people want to engage with, and can move seamlessly between strategy and execution. They should be equally comfortable developing a big campaign idea, managing agencies and partners, analyzing performance, and getting into the details to make campaigns happen.

• Develop and own the end-to-end marketing strategy across noon Food, noon Out and noon Send, aligned with business, commercial and growth objectives.
• Lead integrated ATL, BTL, digital, social and experiential marketing campaigns, from strategic planning and concept development through execution and measurement.
• Build strong and differentiated brand positioning and communication strategies for each business while ensuring consistency with the broader noon brand.
• Develop high-impact campaigns around food, dining, entertainment, lifestyle, occasions and everyday consumer needs that drive awareness, consideration and usage.
• Own the annual and campaign-level marketing calendar, budgets and channel plans, ensuring effective allocation of resources against business priorities.
• Lead influencer and creator marketing, including strategy, creator identification, partnerships, campaign execution and performance measurement.
• Build and manage strategic partnerships with restaurants, F&B brands, entertainment and lifestyle venues, events, creators and other consumer brands to drive reach, engagement and customer acquisition.
• Lead on-ground activations, events and experiential initiatives that create consumer engagement and strengthen brand relevance.
• Oversee PR and communications, including media relationships, product and campaign launches, brand storytelling and earned-media opportunities.
• Manage external agencies and partners across creative, media, PR, production and influencer marketing, ensuring high-quality and timely delivery.
• Work closely with Growth, Product, Commercial, Design, CRM and Operations teams to ensure marketing activity is connected to customer journeys and business outcomes.
• Track and analyze campaign performance across awareness, engagement, acquisition, conversion and retention metrics, using insights to continuously optimize marketing investment.
• Stay closely connected to consumer behavior, cultural trends, food and dining trends, social media and the evolving UAE lifestyle ecosystem, translating insights into relevant marketing opportunities.
• Identify new channels, platforms, partnerships and creative formats that can strengthen customer acquisition and brand engagement.
• Mentor and manage junior members of the marketing team as the function scales.

What You'll Need

• 6–9 years of experience in marketing, preferably across F&B, consumer technology, e-commerce, lifestyle, hospitality or other consumer-facing businesses.
• Proven experience owning integrated marketing strategies and campaigns across multiple channels.
• Strong understanding of the UAE consumer market, with a good pulse on food, dining, entertainment, lifestyle and digital culture.
• Demonstrated experience in brand building, customer acquisition and consumer marketing.
• Strong hands-on experience across ATL, BTL, digital, social, influencer and experiential marketing.
• Experience developing and managing marketing budgets and measuring ROI and campaign effectiveness.
• Proven ability to build and manage partnerships with brands, venues, creators, agencies and other external stakeholders.
• Experience managing creative, media, PR, production and/or influencer agencies.
• Strong commercial and analytical mindset, with the ability to connect marketing activity to measurable business outcomes.
• Excellent communication, storytelling and presentation skills, with the ability to influence senior stakeholders and cross-functional teams.
• Strong project management skills and the ability to manage multiple campaigns and priorities in a fast-paced environment.
• A combination of strategic thinking and hands-on execution — someone who can set the direction but is also willing to get into the details and make things happen.
• Experience in a high-growth, entrepreneurial or technology-driven environment would be an advantage.
• Arabic language skills would be a plus.

Who’ll Excel?

• We're looking for people with high standards, who understand that hard work matters.
• You need to be relentlessly resourceful and operate with a deep bias for action.
• We need people with the courage to be fiercely original.
• noon is not for everyone; readiness to adapt, pivot, and learn is essential.