Visual Merchandiser

Apparel Group; Dubai; On-site; AED 90,000 - 130,000; Full time

Job summary

Apparel Group is seeking a visually driven Merchandising Manager to develop and deliver brand-aligned in-store visuals across UAE stores. You will train store teams, manage daily and seasonal VM activities, and coordinate displays with brand campaigns to maximize customer engagement and sales.

The role requires 2–5 years in fashion-related VM, strong presentation skills, and travel across UAE stores. Proficiency in MS Office and retail reporting is essential.

Qualifications

• Diploma or Bachelor's degree in Fashion, Visual Merchandising, Retail, Marketing, or related field.
• 2–5 years of Visual Merchandising experience in Fashion, Footwear, Beauty, or Lifestyle Retail.
• Strong understanding of retail display principles, planograms, and store layouts.
• Good knowledge of fashion trends and consumer behavior.
• Proficiency in Microsoft Office and retail reporting tools.
• Excellent communication and presentation skills.
• Ability to travel across stores within the UAE.

Responsibilities

• Develop, deliver, and communicate visual concepts that promote the brand, products, and services in-store.
• Train and coach store teams on visual merchandising standards.
• Manage daily, weekly, and seasonal visual presentation activities.
• Create attractive displays that drive customer engagement and sales.
• Coordinate store displays according to brand strategy and seasonal campaigns.
• Develop floor plans and maximize visual impact across the sales floor.
• Utilize lighting and display techniques to enhance product presentation.
• Participate in new store openings and refits.
• Take photographs of all display changes and maintain VM records.
• Benchmark competitors and identify best practices in visual merchandising.

Skills

Creative Thinking

Commercial Awareness

Attention to Detail

Trend Forecasting

Planning & Organization

Training & Coaching

Stakeholder Management

Time Management

Visual Storytelling

Retail Operations Knowledge

Education

Diploma or Bachelor's degree in Fashion

Diploma or Bachelor's degree in Visual Merchandising

Diploma or Bachelor's degree in Retail

Diploma or Bachelor's degree in Marketing

Tools

Microsoft Office

Job description

Position Objective

The position is responsible for developing, delivering, and communicating visual concepts that promote the brand, products, and services in-store. The role also trains and coaches store teams on visual merchandising standards and manages daily, weekly, and seasonal visual presentation activities.

Key Responsibilities

Brand Image & Store Presentation

• Ensure brand identity and visual presentation standards are maintained across window displays and in-store areas.
• Create attractive displays that drive customer engagement and sales.
• Implement brand-specific visual merchandising guidelines.
• Coordinate store displays according to brand strategy and seasonal campaigns.
• Develop floor plans and maximize visual impact across the sales floor.
• Arrange merchandise, fixtures, signage, mannequins, and display elements effectively.
• Utilize creative lighting and display techniques to enhance product presentation.
• Re-merchandise stores based on new product launches and fashion trends.
• Ensure proper product placement and category merchandising.

Commercial & Sales Support

• Work closely with Operations and Brand Management teams to increase sales.
• Support promotional campaigns, product launches, and seasonal activations.
• Maximize visibility of new collections and key commercial products.
• Gather feedback on merchandise performance and customer response.
• Monitor visual effectiveness and recommend improvements.

Training & Coaching

• Train and coach Store Managers, Assistant Store Managers, and Sales Associates on VM standards.
• Conduct regular store visits and audits.
• Ensure VM guidelines are consistently implemented across all assigned stores.
• Support store teams in maintaining visual standards daily.

Store Openings & Projects

• Participate in new store openings and refits.
• Ensure visual merchandising standards are implemented before launch.
• Coordinate with Operations, Projects, and Brand teams during store setup.

Reporting & Documentation

• Take photographs of all display changes and maintain VM records.
• Submit store visit reports and action plans.
• Track implementation of VM directives and campaign rollouts.

Market Research

• Conduct regular research on fashion, retail, customer behavior, and market trends.
• Benchmark competitors and identify best practices in visual merchandising.
• Recommend innovative display concepts aligned with brand positioning.

Qualifications

• Diploma or Bachelor's degree in Fashion, Visual Merchandising, Retail, Marketing, or related field.
• 2–5 years of Visual Merchandising experience in Fashion, Footwear, Beauty, or Lifestyle Retail.
• Strong understanding of retail display principles, planograms, and store layouts.
• Good knowledge of fashion trends and consumer behavior.
• Proficiency in Microsoft Office and retail reporting tools.
• Excellent communication and presentation skills.
• Ability to travel across stores within the UAE.

Key Competencies

• Creative Thinking
• Commercial Awareness
• Attention to Detail
• Trend Forecasting
• Planning & Organization
• Training & Coaching
• Stakeholder Management
• Time Management
• Visual Storytelling
• Retail Operations Knowledge

Skills

For Apparel Group's fashion brands, the most critical KPIs are typically:

• VM Compliance %
• Sales uplift after campaign implementation
• New collection launch execution
• Store audit scores
• Window display execution
• Seasonal campaign completion
• Store visit coverage
• Team training completion rates.