Position Objective
Develop, deliver and communicate visual concepts and promote the brand, products and services in-store. Train and coach the store team to perform merchant based VP and manage the daily, weekly and seasonal VP tasks.
Key Responsibilities
Brand Image - Ensure that the brand identity and presentation standards in both windows and in store are achieved consistently by creating eye catching displays whilst incorporating commercial sales opportunities.
- Implements the brand specific visual merchandising standards
- Coordinating store display in line with brand guidelines and strategy
- Developing floor plans and maximizing visual impact
- Arranging merchandise, signage, fixtures and in-store layout guide
- Taking photographs of every change done in the merchandise display
- Using creative lighting for windows
- Maximizing placement of new lines, re‑merchandising the store when new trends build
- Creating layout of the store according to its categories
- Ensuring proper merchandising of items
- Collecting review and feedback of the merchandise
Other Responsibilities
- Working closely with the operations and brand management team to increase sales
- Working with VM Manager and sales team to achieve commercial goals
- Involving in pre‑opening of the stores and timely visits to ensure brand standards are properly implemented and followed
- Conducting research of current market trends and lifestyle