User Acquisition Lead

Hypemasters; Abu Dhabi; On-site; AED 500,000 - 700,000; Full time

Benefits offered by this job

AI-augmented tooling

Direct leadership access to execs

Meaningful ownership

Job summary

Hypemasters, a mobile games company in Abu Dhabi, seeks a senior UA leader to own user acquisition strategy, budget, creative direction, and ASO end-to-end. You will operate autonomously, report to leadership, and drive growth with AI-augmented tooling.

This leadership role emphasizes outcomes, strategy, and cross-functional collaboration rather than micromanagement. You will direct the creative team, ensure alignment with business goals, and deliver weekly performance narratives that inform

Qualifications

• Proven track record owning significant paid marketing budgets end-to-end in mobile apps or games.
• Ability to operate independently without task-level management.
• Strong data judgment; can validate automated reporting and apply judgment.

Responsibilities

• Own UA strategy and budget across paid channels with full accountability for growth and efficiency.
• Direct Creative team based on performance data to maintain a healthy pipeline of creative assets.
• Own ASO end-to-end: store metadata, visuals, experimentation, and alignment between organic and paid growth.
• Use AI/data tooling to inform decisions, validate outputs, and apply human judgment.
• Deliver a weekly performance narrative to leadership with results and bets.

Skills

Paid marketing leadership

Mobile gaming growth

ASO strategy

Data-driven decision making

Creative direction

Executive communication

Job description

Hypemasters is a mobile games company running performance marketing at scale, backed by an internal AI layer that automates reporting, data pulls, and monitoring. That means less time on dashboards, more time on strategy. We're hiring a senior UA leader to own user acquisition end-to-end: strategy, budget, creative direction, and app store presence. You'll operate autonomously and report directly to leadership with a weekly performance narrative. This is not a hands-on-managed role; you'll be given outcomes and context, and trusted to run the rest.

Responsibilities

• Own UA strategy and budget allocation across paid channels, with full accountability for growth and efficiency targets
• Direct the creative team based on performance data to keep a healthy pipeline of fresh, effective creative
• Own ASO end-to-end: store metadata, visuals, experimentation, and alignment between organic and paid growth
• Use internal AI/data tooling to inform decisions, validate its output, catch what it misses, and apply judgment it can't
• Deliver a weekly report to leadership covering results, key bets, and reasoning
• Partner cross-functionally with creative, data, and leadership to keep strategy aligned with business goals

Requirements

• Proven track record owning significant paid marketing budget end-to-end, ideally in mobile gaming or app-based growth
• Demonstrated ability to operate independently, set direction, and not require task-level management
• Strong data judgment, able to question and validate automated reporting rather than accept it at face value
• Experience directing creative strategy and app store optimisation, not just running paid channels in isolation
• Excellent communication skills, able to split complex performance data into a clear executive narrative

Nice to Have

• Experience working alongside AI-assisted or automated marketing tooling
• Background scaling UA in a lean or AI-augmented team structure

What We Offer

• Full ownership of a meaningful function with minimal oversight
• Modern, AI-augmented tooling that removes grunt work from the role
• Direct line to leadership, no layers between you and decision-making