(UAE National) BMW Marketing Communication Manager

Bayerische Motoren Werke Aktiengesellschaft; Dubai; On-site; AED 360,000 - 480,000; Full time

Job summary

BMW Middle East is seeking a UAE national Marketing Communications Manager to plan and execute regional 360 campaigns in English and Arabic, aligned with the annual marketing plan. You will coordinate with retailers, creative and media agencies, and internal teams to strengthen the BMW brand presence across the Middle East.

The role requires 6-8 years in marketing, bilingual proficiency, and a proactive, cross-cultural leader who can manage budgets, briefs, and deliver measurable results across

Qualifications

• Bachelor or Master degree in Marketing, Communication, Business Administration or similar disciplines.
• 6-8 years of experience in Marketing, preferably in automotive industry.
• Strong command of English and Arabic with cross-cultural collaboration ability.

Responsibilities

• Develop the annual media plan in line with the annual marketing plan with agencies and Marketing Manager.
• Steer regional campaigns across above-the-line and digital in English and Arabic.
• Manage media budget and monitor execution with performance reporting.
• Collaborate with internal teams and importers on marketing planning and campaigns.

Skills

English proficiency

Arabic proficiency

Microsoft Office

Education

Bachelor or Master degree in Marketing/Communication/Business Administration

Job description

(UAE National) BMW Marketing Communication Manager

Job Title: (UAE National) BMW Marketing Communication Manager

Posting Start Date: 9/25/26

Job Location (Long): Dubai, United Arab Emirates

The BMW Middle East Team is looking for a Marketing Communications Manager (UAE national) who would be responsible for the planning and implementing regional 360 measures to further strengthen the BMW brand presence in the Middle East region.

What awaits you?

• Develop the annual media plan based on the annual marketing plan, in liaison with the media agency and Marketing Manager.
• Steer regional campaigns in line with the annual marketing plan, in liaison with the creative and media agencies.
• Manage the media budget to ensure it is planned and spent efficiently and effectively.
• Review local marketing plans, identify areas for improvement, develop individual action plans, and monitor execution throughout the year.
• Develop creative briefs, timelines, action packs, and media plans covering above-the-line and digital communications in English and Arabic.
• Conduct regular research studies to build a strong understanding of brand resonance and target markets across the region.
• Steer the brand monitor study in liaison with central Centres of Competence and develop action plans for individual importers.
• Steer BMW Middle East and importer marketing communications in liaison with creative and media agencies.
• Ensure all internal and external stakeholders across the region comply with BMW corporate identity standards in digital and physical applications.
• Manage agency performance indicators to ensure media audit requirements and business objectives are met.
• Support importer Marketing Managers with annual marketing planning by providing media, communications, and customer information in close collaboration with the Retail Marketing Manager.
• Provide weekly, monthly, and quarterly performance reports on launch and importer campaigns.
• Collaborate with the wider marketing and product teams on product launches and campaigns.

What should you bring along?

• Bachelor or Master degree, preferably in Marketing, Communication, Business Administration or similar disciplines
• 6-8 years of experience in the field of Marketing, preferably in automotive industry
• Demonstrable understanding of sales and marketing principles in the context of automotive industry
• Results-driven self-starter with strong initiative with strong commercial background
• Ability to steer external partners across hierarchies. Assertiveness, perseverance, ability to motivate teams, drive change and pragmatism to lead across levels, be a role model and a skilled integrator
• High proficiency in English and Arabic language
• High proficiency in the usage of Microsoft Office (Excel, PP, Word)
• Experience in project management and ability to be a part of a high performance team alongwith strong intercultural and social competence
• Problem-Solving & Critical Thinking: Strong analytical mindset to identify opportunities, riska and innovative solutions in a dynamic business environment
• Adaptability & Continuous Learning: Openness to change and commitment to continuously updating market knowledge, tools, and best practices to stay ahead in a fast-evolving industry