Regional Brand Communications Lead – Middle East (UAE)

BMW Group; Dubai; On-site; AED 300,000 - 420,000; Full time

Job summary

BMW Middle East (Dubai Branch) seeks a Marketing Communications Manager (UAE national) to plan and execute regional 360 marketing measures for brand presence in the Middle East.

The role requires 6–8 years in marketing, strong English/Arabic skills, and experience coordinating with agencies and importers to deliver integrated campaigns across digital and traditional channels.

Location is Dubai; a Bachelor/Master in Marketing or related field is preferred and MS Office proficiency is essential.

Qualifications

• Bachelor or Master degree in Marketing, Communications, Business Administration or similar.
• 6–8 years of experience in Marketing, preferably automotive.
• Strong understanding of sales and marketing principles in automotive.
• Results-driven self-starter with initiative and commercial mindset.
• Ability to steer external partners across hierarchies with leadership and collaboration.
• High proficiency in English and Arabic.
• Proficient in Microsoft Office (Excel, PowerPoint, Word).
• Experience in project management and working in cross-cultural teams.

Responsibilities

• Develop the annual media plan aligned with the marketing plan.
• Lead regional campaigns with creative and media agencies.
• Manage the media budget for efficient spending.
• Review local plans, identify improvements, and monitor execution.
• Create briefs, timelines, action packs, and media plans in English and Arabic.
• Conduct research to understand brand resonance and regional markets.
• Oversee brand monitor studies and action plans with importers.
• Coordinate BMW Middle East and importer marketing communications with agencies.
• Ensure stakeholder compliance with BMW identity standards across channels.
• Provide performance reports on launches and importer campaigns.
• Collaborate with product and marketing teams on launches.

Skills

English proficiency

Arabic proficiency

Stakeholder management

Project management

Marketing strategy

Campaign coordination

Microsoft Office

Education

Bachelor's degree in Marketing

Master's degree in Marketing

Tools

Microsoft Office

Job description

BMW Middle East (Dubai Branch) seeks a Marketing Communications Manager (UAE national) to plan and execute regional 360 marketing measures for brand presence in the Middle East.

The role requires 6–8 years in marketing, strong English/Arabic skills, and experience coordinating with agencies and importers to deliver integrated campaigns across digital and traditional channels.

Location is Dubai; a Bachelor/Master in Marketing or related field is preferred and MS Office proficiency is essential.