Senior Marketing Executive

Giti Tire MEA; Dubai; On-site; AED 201,000 - 312,000; Full time

Job summary

Giti Tire MEA in Dubai seeks a Senior Marketing Executive to support regional marketing across the Middle East, translating HQ brand and marketing direction into local-market actions, coordinating with distributors, dealers and agencies to strengthen brand visibility.

You will manage campaigns, materials, events and digital content, ensure brand governance, and collaborate with suppliers and partners to deliver consistent regional executions in the UAE, Saudi Arabia and GCC markets.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or a related discipline.
• Relevant marketing experience, preferably within automotive, tire, mobility or related industry.
• Strong B2B marketing experience with distributors, dealers, retail channel, OE partners or customers.

Responsibilities

• Regional Marketing Support: Develop and implement marketing plans aligned with corporate and regional objectives (ATL, BTL, campaigns, promotions, activations).
• Distributor & Dealer Coordination: Adapt HQ initiatives for local markets and improve brand presence across touchpoints.
• Marketing Materials: Create brochures, catalogs, sales tools, leaflets, presentations and event materials while maintaining brand consistency.
• Agency & Supplier Management: Brief and coordinate creative, digital, media, production and event partners; manage timelines and outputs.
• Digital & Content Marketing: Localize content, update regional website and social media, monitor online execution.
• Events & Brand Activation: Support dealer events, exhibitions, product launches and regional activations.
• Brand Governance: Review local executions to maintain brand standards across channels.

Skills

Campaigns & promotions

Event marketing

Brand governance

Digital marketing

Education

Bachelor's degree in Marketing or related field

Postgraduate qualification

Job description

Key Purpose

Support the execution of regional marketing activities across the Middle East, translating HQ brand and marketing direction into effective local-market action. The role works closely with distributors, dealers, customers and agencies to strengthen brand visibility, improve market execution and ensure consistent brand representation.

Key Responsibilities

• Regional Marketing Support: Support in developing and implementing marketing plans aligned with corporate and regional objectives, covering ATL, BTL, campaigns, promotions and market activations.
• Distributor & Dealer Coordination: Work closely with distributors and dealers to adapt HQ initiatives for local markets, follow up execution, and improve brand presence across customer touchpoints.
• Marketing Materials: Develop and coordinate brochures, catalogues, sales tools, promotional leaflets, presentations, event materials, product samples and corporate premiums while maintaining brand consistency.
• Agency & Supplier Management: Brief and coordinate creative, digital, media, production and event partners; manage timelines, deliverables and output quality in line with HQ direction.
• Digital & Content Marketing: Coordinate regional website and social media updates with HQ, localise relevant content, support regional news and event communication, and monitor online execution for improvement.
• Events & Brand Activation: Support dealer events, exhibitions, customer activities, product launches and regional activations, including branding, content, photography, video and on-site marketing support where required.
• Brand Governance: Review local marketing executions and help distributors maintain consistent brand standards across channels, materials and customer-facing environments.
• Other Duties: Support additional regional and HQ marketing assignments appropriate to the Senior Marketing Executive role.

Education & Experience

• Bachelor's degree in Marketing, Business Administration, Communications or a related discipline. A postgraduate qualification is an advantage.
• Relevant marketing experience, preferably within automotive, tire, mobility or a related industry.
• Strong B2B marketing experience with distributors, dealers, retail channel, OE partners or customers.

Skills

• Strong understanding of both traditional and digital marketing, with practical experience in campaigns, promotions, events and content execution.
• Able to translate HQ marketing direction into practical regional execution and develop tasteful, effective marketing collateral and presentations.
• Comfortable managing creative, digital, media, production and event agencies, including briefing, follow-up and quality control.
• Hands-on, organised and able to manage multiple activities and stakeholders in a fast-paced environment.

Communication & Regional Profile

• Excellent written and spoken English; Arabic language capability is strongly preferred.
• Good understanding of Middle Eastern business culture, particularly the UAE, Saudi Arabia and wider GCC markets.
• Existing automotive, distributor, dealer or business networks in the Middle East would be an advantage.
• East would be an advantage.
• Strong communication, coordination, negotiation and presentation skills.