Trade Marketing Executive

RAK Ceramics; Ras Al Khaimah; On-site; AED 167,000 - 257,000; Full time

Job summary

RAK Ceramics in Ras Al Khaimah seeks a Trade Marketeer to develop and execute trade marketing initiatives that boost brand visibility and drive sales across retail and distribution channels. You will link Sales and Marketing, ensuring brand consistency while focusing on execution.

The role is partner-facing and highly hands-on. Ideal candidates have 4–6 years in trade marketing, a building materials background, and strong English skills; Arabic is a plus.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related discipline.
• 4–6 years of Trade Marketing experience.
• Background within building materials industry preferred.
• Proficiency in English; Arabic language skills would be an advantage.

Responsibilities

• Develop and execute trade marketing plans and channel-specific programs aligned with sales and marketing objectives.
• Support product launches and promotional campaigns across various trade channels.
• Coordinate showroom updates, visual merchandising initiatives, and display enhancements.
• Prepare sales and marketing support materials, including presentations, catalogues, brochures, and collateral.
• Plan and coordinate participation in trade fairs, exhibitions, product launches, and industry events.

Skills

Trade marketing

Merchandising

Channel marketing

Brand visibility

Analytical skills

Budget management

Project management

Communication

Cross-functional coordination

English proficiency

Education

Bachelor's degree in Marketing, Business Administration, or related discipline

Tools

Microsoft Office

Job description

We help to create icons. We help to build marvels. Our products feature in some of the most iconic buildings in the world.

RAK Ceramics is one of the largest ceramics brands globally, specializing in ceramic and gres porcelain wall and floor tiles, sanitaryware, faucets, and tableware. Headquartered in the United Arab Emirates, we serve clients in over 150 countries through operational hubs in Europe, the Middle East and North Africa, Asia, North & South America, and Australia.

With over 12,000 employees from 40+ nationalities, we are a truly global and diverse organization. RAK Ceramics is publicly listed on the Abu Dhabi Securities Exchange (ADX) and the Dhaka Stock Exchange.

The Role

We are looking for a Trade Marketeer to join our Marketing team in Ras Al Khaimah. This role is responsible for developing and executing trade marketing initiatives that strengthen brand visibility, support sales growth, and improve customer engagement across retail, dealer, distributor, and trade channels.

The Trade Marketeer will act as a key link between Sales and Marketing, ensuring that marketing activities effectively support commercial objectives while maintaining consistent brand presence across all customer touchpoints. The role is highly execution-focused, with approximately 80–90% execution and 10–20% strategy.

What You Will Be Doing

• Develop and execute trade marketing plans and channel-specific programs aligned with sales and marketing objectives.
• Support product launches and promotional campaigns across various trade channels.
• Analyze market trends, customer behavior, competitor activities, and industry developments to identify growth opportunities.
• Ensure consistent brand presentation across showrooms, retail outlets, exhibitions, and dealer locations.
• Develop and manage POS materials, display concepts, sample boards, signage, and merchandising solutions.
• Monitor and maintain brand standards across all customer touchpoints.
• Coordinate showroom updates, visual merchandising initiatives, and display enhancements.
• Collaborate closely with Sales to develop promotional activities and customer engagement initiatives.
• Prepare sales and marketing support materials, including presentations, catalogues, brochures, and collateral.
• Support key accounts, distributors, dealers, and strategic partners with marketing initiatives.
• Plan and coordinate participation in trade fairs, exhibitions, product launches, and industry events.
• Manage event logistics, branding, promotional materials, and supplier coordination.
• Measure campaign effectiveness and prepare post-event performance reports.
• Track marketing performance, ROI, sales data, and campaign results.
• Conduct market research and competitor benchmarking.
• Manage relationships with agencies, printers, fabricators, contractors, and event organizers.
• Support budget management and ensure cost-effective campaign execution.

What We Are Looking For

Some of the key competencies required for the role include:

Functional

• Strong understanding of trade marketing, merchandising, and channel marketing principles.
• Experience working with traders, dealers, distributors, and retail channels.
• Hands-on experience managing trade exhibitions, industry fairs, and promotional campaigns.
• Ability to develop and execute brand visibility and merchandising initiatives.
• Good analytical skills with the ability to interpret sales and marketing data.
• Experience coordinating with multiple stakeholders, vendors, and suppliers.
• Proficiency in Microsoft Office applications.
• Ability to manage multiple projects while maintaining execution quality and timelines.

Behavioural

• Strong communication and relationship-building skills.
• Highly organized with excellent attention to detail.
• Proactive and hands-on approach to execution.
• Ability to work effectively in a fast-paced environment.
• Comfortable working under pressure and managing competing priorities.
• Collaborative team player capable of coordinating cross-functional stakeholders.
• Commercially minded with a customer-focused approach.

Our Ideal Match

• Bachelor's degree in Marketing, Business Administration, or a related discipline.
• 4–6 years of Trade Marketing experience.
• Background within the building materials industry is strongly preferred.
• Demonstrated experience working with dealer networks, distributors, traders, and retail channels.
• Proficiency in English. Arabic language skills would be an advantage.

RAK Ceramics is an Equal Opportunity Employer.

We do not discriminate on the basis of race, colour, religion, gender, nationality, disability, age, or marital status.