Marketing Executive - Retail

Confidential; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Confidential is seeking a Trade Marketing Executive to drive development and execution of marketing initiatives across the GCC for fashion, lifestyle and watch brands. Plan campaigns across retail and distributor channels, develop consumer promotions and POS activations, and coordinate with Retail, Brand, Operations, distributors, agencies and suppliers.

You will support digital and content marketing, conduct market and competitor analysis, track campaign performance and ROI, manage budgets, and

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• 4-5 years of marketing experience.
• Experience in fashion, lifestyle, luxury or watch brands is highly preferred.
• Experience in trade/retail marketing and distributor management is an advantage.
• Strong communication, coordination, analytical and Excel skills.
• Proactive, creative and able to manage multiple priorities independently.

Responsibilities

• Plan and execute ATL, TTL and BTL campaigns across retail and distributor channels.
• Develop consumer promotions, seasonal campaigns and POS/retail activations.
• Coordinate with Retail, Brand, Operations, distributors, agencies and suppliers.
• Support digital, social media, influencer and content marketing activities.
• Conduct market and competitor analysis and track campaign performance.
• Manage marketing budgets, monitor spends and prepare monthly reports.
• Conduct post-campaign analysis and identify opportunities to improve ROI and sales performance.
• Ensure all marketing activities are aligned with brand guidelines.

Skills

Campaign planning

Coordination

Excel

Analytical skills

Communication

Stakeholder management

Education

Bachelor's degree in Marketing

Tools

Excel

Job description

We are looking for a Trade Marketing Executive to support the development and execution of marketing and trade marketing initiatives across the GCC for our fashion, lifestyle and watch brands.

Key Responsibilities

• Plan and execute ATL, TTL and BTL campaigns across retail and distributor channels.
• Develop consumer promotions, seasonal campaigns and POS/retail activations.
• Coordinate with Retail, Brand, Operations, distributors, agencies and suppliers.
• Support digital, social media, influencer and content marketing activities.
• Conduct market and competitor analysis and track campaign performance.
• Manage marketing budgets, monitor spends and prepare monthly reports.
• Conduct post-campaign analysis and identify opportunities to improve ROI and sales performance.
• Ensure all marketing activities are aligned with brand guidelines.

Requirements

• Bachelor's degree in Marketing, Business or related field.
• 4-5 years of marketing experience.
• Experience in fashion, lifestyle, luxury or watch brands is highly preferred.
• Experience in trade/retail marketing and distributor management is an advantage.
• Strong communication, coordination, analytical and Excel skills.
• Proactive, creative and able to manage multiple priorities independently.