Trade Marketing Executive

BD Select; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

BD Select in Dubai is seeking a Trade Marketing Executive for the IMEA region to analyze market tendencies (potential, trend, need, sell-outs) and align marketing with sales to unlock future business.

You will support sales and the marketing team with tools, organize product launches, promotions and trainings for the IMEA markets (Africa/India/GCC), coordinate with distributors, and adapt the strategy locally while collaborating with the HO.

Qualifications

• Fluent English is required.
• Minimum 3 years in a similar UAE-based role.
• Proficiency in Excel, Word, and PowerPoint is expected.
• Knowledge of InDesign and Illustrator is a plus.
• Salesforce, Power BI and Showpad knowledge is beneficial.

Responsibilities

• Define and implement IMEA Trade Marketing plan (yearly and long-term) with BU and partners.
• Define local annual Trade Marketing plan for each market.
• Structure potential per product family and prioritise high-brand growth.
• Screen distribution channels to ensure efficient penetration across BtB/Food service.
• Share and align plans with marketing and sales teams.
• Define potential and targets for each brand.
• Improve Loyalty Programs and analyze ROI and impact.
• Provide sales tools and materials (books, descriptions, sheets) for daily actions.
• Support promotions and trade shows driven by marketing.

Skills

Fluent English

UAE experience

Marketing analytics

Tools

Excel

Word

PowerPoint

InDesign

Illustrator

Salesforce

Power BI

Showpad

Job description

About the job Trade Marketing Executive

The trade marketing executive IMEA role is to analyses the market tendency (potential/ trend/need/ sell outs), putting in correlation with the sales out to measure the lost potential and the future source of business.

The Analyst/trade marketing executivesupport sales and the marketing team with creating tools for the sales team, organize launching plan of new product with adapted promotion plan and trainings to the sales and marketing team accordingly over IMEA (Africa/India/GCC)and adapt the marketing strategy centrally and locally by supporting the Distributors / Business Developers from these different countries to develop the business through the marketing mix (Products, Pricing, Promotions, Placement) and the implementation of the marketing tools (Loyalty programs, Promotions, Selling Tools, etc) in coordination with the marketing and sales directors. Mapping of the countries covered, looking for data mix and potentiality, market analysis in a nutshell are expected.

The role

Reporting to the Senior Marketing Manager :

• Analyst Planning & Strategy
• To define IMEA Trade Marketing plan (yearly & long-term) with the BU and partners
• To define local annual Trade Marketing plan for each market
• To structure the potentialities per family product (multicategory opportunities/ high brands priorities development)
• Screening of the distribution channel on each area to ensure an efficient penetration rate on all category (BtB/Food service)
• To share and align plans with marketing and sales
• Define potential and target for each brand
• Improve the Loyalty Program
• Analyse the success and losses
• Analyse the sales feedbacks following activations
• Evaluate annual performance of the program (ROI, business impact) and issue recommendations to improve it
• Trade marketing Support Commercial & Pastry Activities
• Frame the vision and problematic of the market and develop tools adapted to it (promotion,)
• Sales tools (sales books, product descriptions, marketing sheets, etc) for daily commercial actions
• Promotions carried out in various markets (recipe layouts, specific booklets, gift ordering, gift development, etc)
• Involve in the Trade shows driven by the marketing
• Competition Intelligence/ competitor survey
• Pricing Recommendations
• Trade Marketing Product informations
• Adapt with the operation and the supply all the problematic link with import and export (labelling/ range/ packaging)
• To Work Closely / Collaborate with Marketing team based in HO

Requirements

• Fluent in English, additional langues is a plus
• 3 years in a similar role with UAE experience
• Expert on Excel, Word, PPT. Knowledge of Indesign and Ilustrator is a plus.
• Salesforce, Power BI, Showpad knowledge is a plus
• Strong understanding of the marketing mix (Product launches, Pricing, Promotions, Customer loyalty programs, Competition monitoring, etc)
• Strong understanding of the Food service environment