Trade Marketing Executive

Al Khayyat Investments (AKI); Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Al Khayyat Investments (AKI) seeks a field-based Trade & In-Store Execution specialist to translate commercial plans into visible, measurable in-store activity across SharkNinja's retail footprint, ensuring the brand appears correctly at every touchpoint.

You will lead promoter and brand expert management, train teams, set sell-out targets, monitor stock, and coordinate with store management to keep shelves stocked and displays fresh.

Qualifications

• 2–3 years in retail/trade execution or related field.
• Experience supervising promoters, merchandisers or brand experts.
• Proficient with Excel and field reporting.
• Arabic and English language proficiency.

Responsibilities

• Execute planograms, displays, demos, and promotions across assigned accounts.
• Monitor OSA, pricing accuracy, and POSM compliance; report gaps with corrective actions.
• Conduct store visits with reports and photos; maintain an execution scorecard.
• Coordinate with store management on stock replenishment and activation logistics.
• Onboard and manage promoter/brand expert network; deliver product training.
• Set and track sell-out targets; review performance and address gaps.
• Control promoter costs, attendance, grooming, and reporting discipline.
• Inspect and classify returns; manage disposition per policy.
• Link Trade, Customer Care and Warehouse to close return cases within SLAs.
• Analyze return trends and feed insights to reduce recurrence.

Skills

Retail field experience

Promoter management

Reporting & analytics

Greek?

Tools

Excel

Job description

Own the translation of commercial plans into visible, measurable in-store execution across SharkNinja's retail footprint, ensuring the brand shows up correctly at every touchpoint, that our field team sells effectively, and that returned stock is controlled, inspected, and resolved without leaking value.

Key Responsibilities

Trade & In-Store Execution

• Execute agreed planograms, displays, demo zones and promotional activity across assigned accounts; ensure launches land on time and in full.
• Monitor and drive on-shelf availability (OSA), share of shelf, pricing accuracy and POSM compliance; elevate gaps to the commercial team with corrective actions.
• Conduct structured store visits with documented call reports and photo evidence; maintain an execution scorecard by account and by market.
• Coordinate with retailer store management on stock replenishment, display maintenance and activation logistics.

Promoter & Brand Expert Management

• Onboard, schedule and manage the promoter / brand expert network across assigned doors, including third-party agency coordination.
• Deliver product training so every brand expert can demonstrate and sell the full range with confidence; refresh training at each new launch.
• Set and track individual sell-out targets, conversion and demo counts; review performance regularly and address underperformance.
• Control promoter cost, attendance, grooming standards and daily reporting discipline.
• Receive and inspect all customer and retailer returns; classify by condition and root cause (defective, damaged, buyer's remorse, DOA).
• Maintain accurate return records and disposition: resale, refurbishment, warranty claim or write-off, in line with policy.
• Act as the operational link between Trade, Customer Care and Warehouse to close return cases within agreed SLAs.
• Analyze return trends by SKU and by account, and feed insight back to the commercial and quality teams to reduce recurrence.

Reporting

• Provide weekly sell-out, execution compliance, promoter productivity and returns reporting to the Senior Regional Expansion Manager.

Requirements

• 2–3 years in retail/trade execution, field sales or merchandising, consumer electronics, SDA or FMCG preferred.
• Experience working with or supervising promoters, merchandisers or brand experts.
• Strong Excel and reporting discipline; comfortable working with sell-out data.
• Hands‑on, organized and comfortable spending most of the week in the field.
• Valid driving license. Arabic and English are essential
• Willingness to travel across GCC markets.