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Al-Futtaim Automotive is seeking a hands-on Product Owner - Customer Engagement Platform (Builder) in Dubai to design, integrate, and scale its next-generation connected digital ecosystem. The role centers on building a unified, predictive engagement layer across web, mobile, WhatsApp, contact centers, and service workflows.
The professional will own the platform architecture end-to-end, prototype and deploy capabilities, and drive engagement, conversion, and retention through data-driven
Al-Futtaim Automotive is hiring a hands-on Product Owner - Customer Engagement Platform (Builder) to design, integrate, and scale its next-generation connected digital ecosystem in Dubai. This technical, builder-focused role unifies customer data, journey orchestration, enterprise CRM systems, and AI-enabled engagement across omnichannel touchpoints.
Job Title: Product Owner - Customer Engagement Platform (Builder)
Company: Al-Futtaim Automotive (Digital Transformation & AI Enablement)
Location: Dubai, United Arab Emirates
Category: Technology / Product Management / Artificial Intelligence & MarTech
Employment Type: Full-Time / Permanent
This is an active product-and-build role rather than a vendor management position. The Product Owner will own the platform architecture end-to-end - prototyping, integrating, and deploying a unified, predictive, and personalized customer engagement layer across web, mobile, messaging (WhatsApp), contact centers, and service workflows.
Platform Architecture & Integration: Design and connect enterprise systems across Customer Data Platforms (CDP), SAP C4C (CRM), Genesys (Contact Center), Kore.ai (Conversational AI), and Microsoft Azure / Power Platform.
Journey Orchestration: Build customer and vehicle digital state models enabling real-time personalization, lifecycle engagement, and automated trigger-based communication.
AI & Machine Learning Enablement: Embed AI across platforms, including next-best-action decisioning, workflow automation, content generation, conversational AI, and internal copilots.
Hypothesis-Driven Development: Prototype, test, and iterate platform capabilities using live behavioral and interaction data to drive engagement, conversion, and retention metrics.
Cross-Functional Delivery: Collaborate with CX, Data, Digital Engineering, and Automotive Brand teams to manage delivery schedules and optimize cost-to-serve.
Experience: 8-12+ years of overall technical experience, with 4-6+ years in platform ownership or product management delivering data-, engagement-, and AI-driven platforms.
System Integrations: Proven hands-on track record integrating CDPs, enterprise CRMs (SAP C4C or equivalent), engagement platforms (Genesys, Kore.ai), and cloud orchestration layers (Microsoft Azure, Power Platform).
Technical Fluency: Strong background in API integrations, customer identity resolution, data modeling, LLMs, and agent-based AI architectures.
Industry Background: Previous experience in-house with complex customer journeys (Mobility, Automotive, E-commerce, FinTech, or Telecom).
Education: Bachelor’s or Master’s degree in Computer Science, Engineering, Product Management, Data Analytics, or a related field.