Product Owner - Engagement Platform

AlFuttaim

Dubai

On-site

AED 334,800 - 502,200

Full time

14 days+

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Job summary

AlFuttaim is looking for a Product Owner for their Engagement Platform in Dubai. The successful candidate will be responsible for the complete development of a connected customer engagement layer, integrating various enterprise systems and enhancing customer journeys.

The role demands 8–12 years of experience in product management, proven integration skills, and technical fluency. Join us to support AlFuttaim's digital transformation and build personalized mobility experiences.

Qualifications

8–12 years overall experience in digital product, platform ownership, technology delivery, or customer platforms.
Minimum 4–6 years experience in product management or platform ownership.
Proven hands-on experience building and shipping customer-facing platforms.

Responsibilities

Own the customer engagement platform from architecture to optimization.
Design end-to-end customer journeys across various platforms.
Work closely with teams to deliver integrated solutions.

Skills

Product ownership

Customer engagement platforms

Digital product management

Platform architecture

Customer Data Platform

SAP C4C

CRM integration

Genesys

Kore.ai

Microsoft Azure

Power Platform

API integration

System integration

Customer data modelling

Identity resolution

Journey orchestration

WhatsApp engagement

Web and mobile journeys

Campaign orchestration

Conversational AI

LLM applications

AI and ML

Agent‑based architecture

Next‑best‑action decisioning

Automation workflows

Internal copilots

Content generation

Martech platforms

Growth platforms

Product prototyping

Hypothesis‑driven development

Customer lifecycle engagement

Engagement analytics

Conversion optimisation

Retention metrics

Cost‑to‑serve analysis

Stakeholder management

Digital transformation

Education

Degree in Product Management, Computer Science, Engineering, Data and Analytics, Business, or related discipline

Job description

Job Snapshot

Role: Product Owner - Engagement Platform

Location: Dubai, United Arab Emirates

Industry: Automotive

Function: Product Management

Experience: 8–12 years overall with 4–6 years in product management or platform ownership

Job Type: Full-time

Job Details

Country: United Arab Emirates

City: Dubai

Salary: 30,000–45,000

Gender: Any

Candidate Nationality: Any

Job Type: Full-time

Role Context

The Product Owner – Engagement Platform will own end‑to‑end development of a connected customer engagement layer for Al‑Futtaim Automotive. The role sits within the Digital Ecosystem, Digital Transformation and AI Enablement function and is responsible for bringing together customer data, journey orchestration, messaging, service channels, campaigns, conversational AI, internal copilots, and predictive engagement capabilities.

Key Responsibilities

Own the customer engagement platform from architecture and build through launch, adoption, optimization, and continuous product improvement.
Personally prototype, build, test, and iterate platform capabilities across customer data, orchestration, engagement, and AI‑enabled interaction layers.
Integrate enterprise systems including Customer Data Platforms, SAP C4C, Genesys, Kore.ai, Microsoft Azure, Power Platform, and related orchestration tools.
Design how the full platform ecosystem works together, including data models, APIs, identity resolution, integration flows, and journey orchestration logic.
Define and build the customer and vehicle digital state model to enable real‑time personalization, lifecycle engagement, and predictive customer actions.
Design end‑to‑end customer journeys across web, mobile, WhatsApp, messaging, campaigns, service interactions, contact centre channels, and AI‑supported touchpoints.
Embed AI beyond basic chat use cases, including next‑best‑action decisioning, automation workflows, content generation, conversational AI, and internal copilot experiences.
Use live customer interaction data and behavioural signals to refine journeys, improve personalization, and increase measurable engagement outcomes.
Build platform features through hypothesis‑driven development, testing each release against conversion, retention, adoption, customer experience, and cost‑to‑serve metrics.
Work closely with CX, Digital, Technology, Data, Operations, brand teams, engineering teams, and platform stakeholders to deliver real integrated solutions.
Define platform metrics and performance dashboards covering adoption, engagement, conversion, retention, service efficiency, and business impact.
Translate complex customer journeys into practical product requirements, integration designs, and executable build priorities.
Identify gaps in the current ecosystem and create scalable solutions that reduce fragmentation across customer engagement tools.
Maintain ownership of launch readiness, adoption planning, post‑launch improvement, and product backlog prioritisation.
Support Al‑Futtaim Automotive's digital transformation by creating a unified, AI‑enabled engagement platform that supports personalised mobility experiences.

Ideal Profile

Degree in Product Management, Computer Science, Engineering, Data and Analytics, Business, or a related discipline.
8–12 years of overall experience in digital product, platform ownership, technology delivery, customer platforms, martech, growth platforms, or enterprise digital transformation.
Minimum 4–6 years of experience in product management or platform ownership.
Proven hands‑on experience building and shipping customer‑facing platforms or platform‑level capabilities that combine data, engagement, and AI.
Strong experience integrating Customer Data Platforms, CRM systems, SAP C4C or equivalent, engagement platforms, Genesys, Kore.ai, Azure, Power Platform, and orchestration layers.
Technical fluency in APIs, system integrations, customer data modelling, identity resolution, platform architecture, and workflow orchestration.
Practical understanding of LLMs, AI and ML use cases, conversational AI, agent‑based architectures, and AI‑enabled customer engagement.
Experience designing personalised cross‑channel journeys with trigger‑based engagement across web, mobile, messaging, campaigns, service, and contact centre environments.
Demonstrable record of delivering platform capabilities from architecture to build, launch, adoption, and optimisation.
Strong product thinking with a hypothesis‑driven, rapid iteration, and metrics‑led approach.
Experience improving engagement, conversion, retention, lifecycle performance, and customer experience through data‑led product decisions.
Strong preference for candidates who have built customer engagement, martech, growth, or digital ecosystem platforms in‑house.
Experience in industries with complex customer journeys such as mobility, e‑commerce, telecom, fintech, automotive, or customer service ecosystems is preferred.
Able to work closely with engineering, data, platform, operations, and business teams to build practical solutions rather than manage vendors only.
Strong stakeholder management skills with the ability to operate in ambiguous transformation environments.
Builder mindset with pace, ownership, technical curiosity, and strong execution discipline.

Skills Set