Strategist

Salt; Dubai; On-site; AED 60,000 - 90,000; Full time

Job summary

Salt in Dubai is seeking a proactive creative professional to develop influencer campaigns and live pitches that perform across TikTok, Instagram and YouTube. You will turn briefs into creator-first concepts with platform-native storytelling.

You will write clear decks, manage deadlines, and present ideas confidently to clients. 2–4 years in creative, strategy, or content roles at social or digital agencies is preferred; familiarity with Google Slides and campaign tools is a plus.

Qualifications

• 2–4 years' experience in a creative, strategy, or content role at a social, influencer, or digital agency.
• Strong grasp of TikTok, Instagram, YouTube and the role creators play in building meaningful brand experiences
• Excellent communication and ability to present ideas clearly
• Creative instincts grounded in audience insight, cultural awareness, and platform-specific behaviors
• Strong project management and time-keeping ability - manage multiple deadlines and stakeholders
• A self-starter mindset - you don't wait to be told what to do, and you're not afraid to own your work
• Familiarity with creative campaign tools (Google Slides, campaign calculators, etc.) and the willingness to keep learning

Responsibilities

• Interpret client briefs and audience insight to develop original creative concepts for influencers campaigns
• Write and build clear, engaging creative decks and proposals for both pitches and live campaigns
• Turn ATL platforms or brand narratives into authentic, creator-first executions that live natively on TikTok, Instagram, and YouTube

Skills

Creative

Strategy

Content creation

Time management

Tools

Google Slides

Campaign calculators

Job description

Scope:

Develop high-impact influencer/creator pitches and campaign ideas that launched on social. Developed clear, platform-native creative concepts based on insights and audience behavior. Worked across multiple client briefs, managing your timelines and deliverables independently. Gained confidence in presenting your ideas and writing creative treatments that inspire teams and clients.

Roles & Responsibilities:

• Interpret client briefs and audience insight to develop original creative concepts for influencers campaigns
• Write and build clear, engaging creative decks and proposals for both pitches and live campaigns
• Turn ATL platforms or brand narratives into authentic, creator-first executions that live natively on TikTok, Instagram, and YouTube

What you will need:

• 2-4 years' experience in a creative, strategy, or content role ideally at a social, influencer, or digital agency
• A strong grasp of TikTok, Instagram, YouTube and the role creators play in building meaningful brand experiences
• Excellent communication skills, with experience crafting and presenting ideas clearly
• Creative instincts grounded in audience insight, cultural awareness, and platform-specific behaviors
• Strong project management and time-keeping ability - able to manage multiple deadlines and stakeholders
• A self-starter mindset - you don't wait to be told what to do, and you're not afraid to step in and own your work
• Familiarity with creative campaign tools (Google Slides, campaign calculators, etc.) and the willingness to keep learning

Salt is acting as an Employment Agency in relation to this vacancy.