Creator-First Campaign Strategist

Salt; Dubai; On-site; AED 60,000 - 90,000; Full time

Job summary

Salt in Dubai is seeking a proactive creative professional to develop influencer campaigns and live pitches that perform across TikTok, Instagram and YouTube. You will turn briefs into creator-first concepts with platform-native storytelling.

You will write clear decks, manage deadlines, and present ideas confidently to clients. 2–4 years in creative, strategy, or content roles at social or digital agencies is preferred; familiarity with Google Slides and campaign tools is a plus.

Qualifications

• 2–4 years' experience in a creative, strategy, or content role at a social, influencer, or digital agency.
• Strong grasp of TikTok, Instagram, YouTube and the role creators play in building meaningful brand experiences
• Excellent communication and ability to present ideas clearly
• Creative instincts grounded in audience insight, cultural awareness, and platform-specific behaviors
• Strong project management and time-keeping ability - manage multiple deadlines and stakeholders
• A self-starter mindset - you don't wait to be told what to do, and you're not afraid to own your work
• Familiarity with creative campaign tools (Google Slides, campaign calculators, etc.) and the willingness to keep learning

Responsibilities

• Interpret client briefs and audience insight to develop original creative concepts for influencers campaigns
• Write and build clear, engaging creative decks and proposals for both pitches and live campaigns
• Turn ATL platforms or brand narratives into authentic, creator-first executions that live natively on TikTok, Instagram, and YouTube

Skills

Creative

Strategy

Content creation

Time management

Tools

Google Slides

Campaign calculators

Job description

Salt in Dubai is seeking a proactive creative professional to develop influencer campaigns and live pitches that perform across TikTok, Instagram and YouTube. You will turn briefs into creator-first concepts with platform-native storytelling.

You will write clear decks, manage deadlines, and present ideas confidently to clients. 2–4 years in creative, strategy, or content roles at social or digital agencies is preferred; familiarity with Google Slides and campaign tools is a plus.