Social Media Manager

QatarYello; Dubai; Hybrid; AED 180.000 - 280.000; Vollzeit

Zusammenfassung

QatarYello seeks a dynamic Social Media Lead to shape our wellness brand's narrative across Instagram, TikTok and emerging platforms in Dubai. You will own the editorial calendar, craft education-focused yet engaging content, and drive community growth.

You'll script, shoot and edit short-form videos, collaborate with founders and creators, and leverage analytics to optimise reach and engagement while maintaining a warm, brand-conscious voice.

Qualifikationen

• Proven experience managing social media for consumer, wellness, lifestyle, retail or editorial-led brands.
• Demonstrated success in developing content strategies that drive engagement, audience growth and community participation.
• Strong storytelling and editorial skills, with the ability to simplify complex topics into compelling, audience-friendly content.
• Excellent English copy writing skills with a warm, engaging and brand-conscious communication style.

Aufgaben

• Develop and execute a social media strategy across Instagram, TikTok and emerging platforms, driving brand awareness and community growth.
• Own the editorial calendar, creating a balanced mix of wellness education, lifestyle storytelling, community-led content and product features.
• Create engaging short-form content including Reels, TikToks, Stories, carousels and platform-specific campaigns.
• Research, script, film and edit content that translates complex wellness topics into accessible and engaging narratives.
• Build and nurture an active social community through thoughtful engagement, conversations, polls, Q&As and user-generated content initiatives.
• Collaborate with founders, wellness experts, creators and internal stakeholders to deliver authentic and credible brand storytelling.
• Identify and manage influencer and creator partnerships, from briefing and content review through to delivery and reporting.
• Monitor performance metrics including engagement, reach, retention, saves and shares, leveraging insights to optimise content and social growth strategies.

Kenntnisse

Social media strategy

Content creation

Video editing

Influencer partnerships

English copywriting

Tools

CapCut

Canva

Adobe Creative Suite

Jobbeschreibung

Our client is an innovative wellness brand dedicated to helping people make healthier lifestyle choices through education, products, and community engagement. Combining expert insights with a relatable and approachable voice, the business is redefining how consumers interact with wellness every day.

• Develop and execute a social media strategy across Instagram, TikTok and emerging platforms, driving brand awareness and community growth.
• Own the editorial calendar, creating a balanced mix of wellness education, lifestyle storytelling, community-led content and product features.
• Create engaging short-form content including Reels, TikToks, Stories, carousels and platform-specific campaigns.
• Research, script, film and edit content that translates complex wellness topics into accessible and engaging narratives.
• Build and nurture an active social community through thoughtful engagement, conversations, polls, Q&As and user-generated content initiatives.
• Collaborate with founders, wellness experts, creators and internal stakeholders to deliver authentic and credible brand storytelling.
• Identify and manage influencer and creator partnerships, from briefing and content review through to delivery and reporting.
• Monitor performance metrics including engagement, reach, retention, saves and shares, leveraging insights to optimise content and social growth strategies.

• Proven experience managing social media for a consumer, wellness, lifestyle, retail or editorial-led brand.
• Demonstrated success in developing content strategies that drive engagement, audience growth and community participation.
• Strong storytelling and editorial skills, with the ability to simplify complex topics into compelling, audience-friendly content.
• Excellent English copy writing skills with a warm, engaging and brand-conscious communication style.
• Hands-on experience creating short-form video content, including scripting, filming and editing.
• Proficiency with social content and creative tools such as CapCut, Canva, Adobe Creative Suite or similar platforms.
• Strong understanding of Instagram, TikTok, social media analytics and current digital content trends.
• Highly organised and collaborative, with the ability to manage multiple projects while working effectively with cross-functional teams.