Strategic PR & Social Media Manager

NAFFCO Careers; Dubai; On-site; AED 216,000 - 264,000; Full time

Job summary

NAFFCO Group is seeking an experienced PR, Communications & Social Media Manager to lead corporate communications and social media across the Group. The role blends strategic planning with hands-on execution to strengthen brand reputation and support business objectives.

The ideal candidate will develop annual plans, manage media engagement, and drive integrated campaigns while maintaining brand positioning and ensuring timely delivery in a fast-paced environment.

Qualifications

• Bachelor's degree in PR, communications, journalism, marketing, mass communication or related field.
• 5-8 years of PR, corporate communications, and social media management experience.
• Proven ability to develop and execute annual PR and social media plans and to manage paid campaigns.

Responsibilities

• Develop and implement the annual PR & communications strategy aligned with business objectives.
• Coordinate media engagement, prepare press releases and media materials.
• Lead social media strategy, content calendars, and campaigns across platforms.
• Monitor performance, report KPIs, and optimise campaigns for impact.

Skills

Strategic thinking

Media relations

Writing & editing

Presentation

Project management

Education

Bachelor's degree in PR/Communications or related field

Tools

Social media analytics tools

Paid advertising platforms

Job description

NAFFCO Group is seeking an experienced PR, Communications & Social Media Manager to lead corporate communications and social media across the Group. The role blends strategic planning with hands-on execution to strengthen brand reputation and support business objectives.

The ideal candidate will develop annual plans, manage media engagement, and drive integrated campaigns while maintaining brand positioning and ensuring timely delivery in a fast-paced environment.