Strategic Media & Communications Leader

Piaget; Dubai; On-site; AED 335,000 - 558,000; Full time

Job summary

Piaget is seeking a media strategy and planning professional to lead regional initiatives across the MEIA region. You will help define campaign objectives, audience targets, channel mix and investment plans while ensuring alignment with global brand objectives.

Responsibilities include monitoring budgets, analyzing performance and driving optimization across social, digital, print, and out-of-home media. You will coordinate with HQ and agency partners to ensure timely delivery of assets and

Qualifications

• Experience creating and overseeing media strategies for regional markets (MEIA).
• Ability to define objectives, audiences, channels, KPIs and investment plans.
• Monitor budgets and optimize spend across multiple channels.

Responsibilities

• Support development and execution of annual media strategies across MEIA.
• Contribute to campaign objectives, audiences, channels, KPIs, and budgets.
• Monitor budgets across social, digital, print, and OOH with efficient allocation.
• Track spend and performance to identify optimization opportunities and ROI.
• Coordinate with agency partners to ensure timely delivery of assets.

Skills

Media strategy

Budget management

Agency management

Campaign optimization

Performance analytics

Job description

Piaget is seeking a media strategy and planning professional to lead regional initiatives across the MEIA region. You will help define campaign objectives, audience targets, channel mix and investment plans while ensuring alignment with global brand objectives.

Responsibilities include monitoring budgets, analyzing performance and driving optimization across social, digital, print, and out-of-home media. You will coordinate with HQ and agency partners to ensure timely delivery of assets and