MIA Regional Media Lead: Growth & Optimization

KFC Corporation; Dubai; On-site; AED 80,000 - 120,000; Full time

Job summary

A leading quick-service restaurant chain is seeking a Media Lead for the MIA region. In this role, you will enhance media planning and performance while collaborating with global teams. The ideal candidate has 7-10 years of media experience, a strategic mindset, and strong collaboration skills. Responsibilities include managing media strategies, overseeing annual plans, and optimizing performance. Candidates must possess a Bachelor's Degree in Marketing or related fields and thrive in a fast-paced, global environment.

Qualifications

• 7-10 years of experience in media planning, strategy, and buying.
• Strong experience working within franchised or multi-market structures.
• Proven track record in managing integrated media campaigns across multiple countries.

Responsibilities

• Lead the development of a comprehensive media strategy for the MIA region.
• Manage media buying, planning, and optimization efforts.
• Act as the primary contact for all media activities in the MIA region.

Skills

Media planning

Media buying

Collaboration

Analytical mindset

Communication

Education

Bachelor's Degree in Marketing, Communications, Business

Job description

A leading quick-service restaurant chain is seeking a Media Lead for the MIA region. In this role, you will enhance media planning and performance while collaborating with global teams. The ideal candidate has 7-10 years of media experience, a strategic mindset, and strong collaboration skills. Responsibilities include managing media strategies, overseeing annual plans, and optimizing performance. Candidates must possess a Bachelor's Degree in Marketing or related fields and thrive in a fast-paced, global environment.