MIA Media Lead — Strategy, Planning & Growth

KFC Corporation; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

KFC Corporation in Dubai, UAE, seeks a Media Lead MIA to drive regional media strategy, planning, and buying across all channels. You will collaborate with global and regional teams to improve media performance and unlock growth for the MIA region.

The role requires a strategic mindset, cross-functional collaboration, and deep knowledge of media metrics and optimization. You will work with franchisees, brand, digital, and media partners to ensure consistent global alignment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 7-10 years of experience in media planning, strategy, and buying.
• Proven track record in managing integrated media campaigns across multiple countries.
• Strong experience working within franchised or multi-market structures is essential.
• Excellent understanding of key media metrics, digital performance channels, and optimization techniques.
• Demonstrated ability to manage external agency relationships and influence cross-functional stakeholders.
• Exceptional communication, presentation, and relationship-building skills.
• Experience in the retail, food service, or quick-service restaurant industries is an advantage.
• Analytical mindset and data-driven decision-making abilities.

Responsibilities

• Lead the development and implementation of a comprehensive media strategy for the MIA region, covering all channels.
• Manage media buying, planning, and optimization efforts, ensuring alignment with global brand guidelines.
• Act as the primary contact for all media activities in the MIA region, maintaining consistency with KFC's global strategy.
• Collaborate closely with franchisees to co-create and align media strategies, campaign execution, and local adaptations.
• Build and maintain strong relationships with internal and external teams, including brand, digital, commercial, and media agency partners.
• Serve as the regional lead for the KFC Global Media Center of Excellence (COE), ensuring media excellence and hygiene across all markets.
• Oversee and approve annual media plans from local markets, ensuring they meet COE standards.
• Identify underperforming markets and challenges, and provide strategies to improve media efficiency and effectiveness.
• Partner with analytics teams to track KPIs, extract insights, and optimize media performance.
• Lead test-and-learn initiatives, particularly in advanced media markets, to drive innovation and improvement.

Skills

Media strategy

Leadership

Analytics

Cross-functional

Franchise experience

Stakeholder management

Education

Bachelor's Degree

Job description

KFC Corporation in Dubai, UAE, seeks a Media Lead MIA to drive regional media strategy, planning, and buying across all channels. You will collaborate with global and regional teams to improve media performance and unlock growth for the MIA region.

The role requires a strategic mindset, cross-functional collaboration, and deep knowledge of media metrics and optimization. You will work with franchisees, brand, digital, and media partners to ensure consistent global alignment.