Strategic Marketing & Communications Lead

Yosh; Abu Dhabi; On-site; AED 240,000 - 360,000; Full time

Job summary

MAKE is seeking a hands-on Communications and Marketing Manager to lead how its work is positioned, promoted, documented and shared. You will transform services, programmes and opportunities into coordinated campaigns that build awareness and drive registrations, inquiries, applications, attendance and footfall.

This role blends strategic planning with practical execution: develop plans, write content, shape campaigns, coordinate production, capture on-site activities, publish across channels

Qualifications

• Bachelor’s degree in Communications, Marketing, Business or related discipline.
• Minimum of five years of relevant communications and marketing experience.
• Experience coordinating campaigns, suppliers, budgets or team members.
• Proven ability delivering integrated campaigns with measurable audience actions.
• Strong portfolio across campaigns, copywriting, social content, storytelling, digital marketing, PR or brand work.
• Experience in culture, design, education, innovation, entrepreneurship, makerspaces, or community-facing venues is advantageous.

Responsibilities

• Develop MAKE’s annual communications and marketing plan, budget, campaign calendar and content calendar.
• Translate priorities into clear target audiences, messages, campaigns and calls to action.
• Plan and deliver integrated organic and paid campaigns that generate registrations, enquiries, applications, attendance and footfall.
• Manage MAKE’s website content, social media platforms, newsletters, digital listings and other approved communication channels.
• Write, edit and proofread engaging Arabic and English content for campaigns, social media, web pages, newsletters, announcements and press materials.
• Capture and coordinate photography, short-form videos, interviews and live coverage featuring members, projects, products, programmes and community impact.
• Lead PR activities, media relations, press releases and proactive opportunities to strengthen MAKE’s reputation.
• Maintain the brand standards and oversee the workflow of the Brand and Communications Designer and external suppliers.
• Manage relationships with designers, photographers, videographers, agencies, printers and other suppliers, ensuring quality and timely delivery.
• Establish campaign and channel KPIs, analyse performance, report insights and improve future campaigns and marketing expenditure.
• Maintain archives of approved content, campaign assets, media coverage and brand collateral.

Skills

Arabic & English

Campaign planning

Audience segmentation

Content strategy

Social media management

Photography & video content

CapCut/Adobe CC

Press relations

Brand & communications

Education

Bachelor’s degree in Communications/Marketing

Tools

Canva

CapCut

Adobe Creative Cloud

Job description

MAKE is seeking a hands-on Communications and Marketing Manager to lead how its work is positioned, promoted, documented and shared. You will transform services, programmes and opportunities into coordinated campaigns that build awareness and drive registrations, inquiries, applications, attendance and footfall.

This role blends strategic planning with practical execution: develop plans, write content, shape campaigns, coordinate production, capture on-site activities, publish across channels