Strategic Market Intelligence & Insights Analyst

Miral Destinations; Abu Dhabi Emirate; On-site; AED 180,000 - 240,000; Full time

Job summary

Miral Destinations on Yas Island is seeking a hands-on Market Intelligence and Insights Analyst to build and maintain the evidence base for strategy, business planning and board decision-making. You will develop source market views, visitor segmentation, competitor scans and benchmark reports using primary and secondary research, internal data and external sources.

You will translate complex data into clear, actionable insights for senior management, supporting strategy, pricing, marketing and

Qualifications

• Bachelor's degree in Business, Marketing, Economics, Statistics or a related field.
• Outstanding presentation and visual communication skills.
• Advanced Excel and PowerPoint; proficiency in data analysis and visualisation tools such as Power BI or Tableau.
• Minimum 2-5 years of experience in market research, consumer insights, competitive intelligence, commercial analytics or a closely related function.
• Demonstrable experience designing and executing qualitative and quantitative research.
• Experience translating multi-source data into commercial recommendations for senior audiences.

Responsibilities

• Build and maintain Yas Island source market view, covering visitor volumes, spend patterns, travel motivations, booking behaviours and route capacity.
• Monitor macroeconomic, geopolitical, aviation and demographic trends across key and emerging source markets to identify opportunities and risks.
• Maintain a structured source market intelligence framework so that timely, accurate information is available for the planning cycle.
• Manage relationships with research agencies, data providers, tourism bodies and aviation partners to access proprietary data.
• Develop and maintain visitor segmentation for the Yas Island portfolio across all source markets.
• Partner with Revenue Management to access, interpret and analyse internal data to profile visitor behaviour and identify growth levers.
• Design and execute qualitative and quantitative research to complement internal data and deepen understanding of visitor needs.
• Translate segmentation and customer insight into clear implications for strategy, business planning, product, pricing, marketing and destination planning.
• Produce regular competitor scans and benchmark reports on pricing, capacity, product and guest experience.
• Track competitor and destination developments and assess implications for Yas Island.
• Maintain the competitive intelligence repository and alerting.
• Work with stakeholders to understand requirements and identify intelligence needed to support strategy.
• Produce periodic insight packs and ad hoc strategic memos translating data into actionable recommendations.
• Contribute market intelligence content to Board Reports and Executive Updates.
• Build and maintain intelligence dashboards giving real-time visibility of key metrics.
• Present findings to senior stakeholders with clear implications and recommended actions.

Skills

Presentation skills

Advanced Excel

PowerPoint

Power BI

Education

Bachelor's degree in Business, Marketing, Economics, Statistics or related field

Tools

Power BI

Tableau

Job description

Miral Destinations on Yas Island is seeking a hands-on Market Intelligence and Insights Analyst to build and maintain the evidence base for strategy, business planning and board decision-making. You will develop source market views, visitor segmentation, competitor scans and benchmark reports using primary and secondary research, internal data and external sources.

You will translate complex data into clear, actionable insights for senior management, supporting strategy, pricing, marketing and