Market Intelligence and Insights Analyst

Miral Destinations; Abu Dhabi Emirate; On-site; AED 180,000 - 240,000; Full time

Job summary

Miral Destinations on Yas Island is seeking a hands-on Market Intelligence and Insights Analyst to build and maintain the evidence base for strategy, business planning and board decision-making. You will develop source market views, visitor segmentation, competitor scans and benchmark reports using primary and secondary research, internal data and external sources.

You will translate complex data into clear, actionable insights for senior management, supporting strategy, pricing, marketing and

Qualifications

• Bachelor's degree in Business, Marketing, Economics, Statistics or a related field.
• Outstanding presentation and visual communication skills.
• Advanced Excel and PowerPoint; proficiency in data analysis and visualisation tools such as Power BI or Tableau.
• Minimum 2-5 years of experience in market research, consumer insights, competitive intelligence, commercial analytics or a closely related function.
• Demonstrable experience designing and executing qualitative and quantitative research.
• Experience translating multi-source data into commercial recommendations for senior audiences.

Responsibilities

• Build and maintain Yas Island source market view, covering visitor volumes, spend patterns, travel motivations, booking behaviours and route capacity.
• Monitor macroeconomic, geopolitical, aviation and demographic trends across key and emerging source markets to identify opportunities and risks.
• Maintain a structured source market intelligence framework so that timely, accurate information is available for the planning cycle.
• Manage relationships with research agencies, data providers, tourism bodies and aviation partners to access proprietary data.
• Develop and maintain visitor segmentation for the Yas Island portfolio across all source markets.
• Partner with Revenue Management to access, interpret and analyse internal data to profile visitor behaviour and identify growth levers.
• Design and execute qualitative and quantitative research to complement internal data and deepen understanding of visitor needs.
• Translate segmentation and customer insight into clear implications for strategy, business planning, product, pricing, marketing and destination planning.
• Produce regular competitor scans and benchmark reports on pricing, capacity, product and guest experience.
• Track competitor and destination developments and assess implications for Yas Island.
• Maintain the competitive intelligence repository and alerting.
• Work with stakeholders to understand requirements and identify intelligence needed to support strategy.
• Produce periodic insight packs and ad hoc strategic memos translating data into actionable recommendations.
• Contribute market intelligence content to Board Reports and Executive Updates.
• Build and maintain intelligence dashboards giving real-time visibility of key metrics.
• Present findings to senior stakeholders with clear implications and recommended actions.

Skills

Presentation skills

Advanced Excel

PowerPoint

Power BI

Education

Bachelor's degree in Business, Marketing, Economics, Statistics or related field

Tools

Power BI

Tableau

Job description

The Market Intelligence and Insights Analyst is a new, hands-on role responsible for building and maintaining the evidence base that underpins Yas Island strategy, business planning and commercial decision-making. The role will personally undertake analysis and develop the reports, presentations and insight packs required to support senior management and Board-level decision-making. This includes delivering the source market view, visitor segmentation, competitor scans, demand outlook, insight packs and benchmark reports for the Yas Island portfolio, drawing on primary and secondary research, internal transactional data and third-party sources such as CoStar, Oxford Economics and Stylus. The Analyst will work closely with Revenue Management, as the owner of relevant visitor, commercial and demand data, and with stakeholders across Miral Destinations and other Miral entities to gather requirements, input and intelligence for strategy and business planning. The role converts complex, multi-source data into clear, actionable insights and high-quality, decision-ready materials, ensuring the visitor and competitor perspective is embedded in every plan and Board submission.

Job Scope

• Build and maintain the Yas Island source market view, covering visitor volumes, spend patterns, travel motivations, booking behaviours and route capacity.
• Monitor macroeconomic, geopolitical, aviation and demographic trends across key and emerging source markets to identify opportunities and risks.
• Maintain a structured source market intelligence framework so that timely, accurate information is available for the planning cycle.
• Manage relationships with research agencies, data providers, tourism bodies and aviation partners to access proprietary data.
• Develop and maintain visitor segmentation for the Yas Island portfolio and keep it current across all source markets, working closely with Revenue Management as the owner of the underlying visitor and commercial data.
• Partner with Revenue Management to access, interpret and analyse relevant internal data, including ticketing and other available customer and commercial datasets, to profile visitor behaviour and identify growth levers.
• Design and execute qualitative and quantitative research to complement internal data and deepen understanding of visitor needs, satisfaction drivers and barriers.
• Translate segmentation and customer insight into clear implications for strategy, business planning, product, pricing, marketing and destination planning.
• Produce regular competitor scans covering regional and international theme parks, attractions and destinations.
• Deliver benchmark reports on pricing, capacity, product, guest experience and commercial performance.
• Track competitor and destination developments, pipeline and investment announcements and assess implications for Yas Island.
• Maintain the competitive intelligence repository and alerting for the pillar.
• Work closely with Revenue Management, as owner of demand data and forecasting, to support the development of the Yas Island demand outlook, integrating source market, event calendar, capacity and macroeconomic signals.
• Work with Revenue Management and the data science team on forecasting, demand models, scenario testing and exploratory analysis, providing the external market and competitor intelligence required to strengthen the outlook.
• Use Revenue Management demand outputs alongside market intelligence and competitive benchmarking to support the annual planning cycle and 360 plans.
• Continuously evaluate new external data sources, methodologies and analytical tools that can complement Revenue Management data and improve the quality of market intelligence.
• Work with stakeholders across Miral Destinations and other Miral entities to understand strategic and business-planning requirements and identify the intelligence and analysis needed to support them.
• Proactively gather input, market intelligence and business context from relevant teams and subject-matter experts to inform strategy development, business planning and key submissions.
• Bring together internal stakeholder perspectives with external market, visitor and competitor intelligence to develop a rounded evidence base for decision-making.
• Build effective working relationships across functions and entities to ensure insight requirements are understood, inputs are timely and outputs are relevant and actionable.
• Produce periodic insight packs and ad hoc strategic memos that translate complex data into clear, actionable recommendations.
• Contribute market intelligence content to business plans, Board Reports, Executive Reports and the Group CEO Monthly Update.
• Build and maintain intelligence dashboards that give real time visibility of key market and visitor metrics.
• Present findings to senior stakeholders with clear implications and recommended actions.
• Bachelor's degree in Business, Marketing, Economics, Statistics or a related field.
• Outstanding presentation and visual communication skills.
• Advanced Excel and PowerPoint; proficiency in data analysis and visualisation tools such as Power BI or Tableau.
• Minimum 2-5 years of experience in market research, consumer insights, competitive intelligence, commercial analytics or a closely related function.
• Demonstrable experience designing and executing qualitative and quantitative research.
• Experience translating multi-source data into commercial recommendations for senior audiences.