Store Manager - Etoile La Boutique

Etoile Group; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Etoile Group is seeking a Store Manager to lead a luxury boutique toward commercial excellence and world-class customer experiences. You will drive CRM initiatives, optimize stock, and guide a high-performing team on daily operations.

Develop staff, coordinate with back office and mall management, ensure merchandising standards, and deliver consistent service to VIP customers while safeguarding brand integrity.

Qualifications

• Experience leading a luxury retail boutique is essential (min 3 years).
• Strong CRM knowledge and ability to leverage data to enhance client relationships.
• Proven leadership and team coaching skills with a focus on customer experience.
• Excellent communication and problem-solving abilities in a fast-paced environment.

Responsibilities

• Lead the boutique to achieve commercial excellence and elevate CRM.
• Build and manage a high-performing team on the shop floor and in back-office coordination.
• Oversee stock movements, merchandising, and inventory controls.
• Ensure best-in-class customer service and seamless VIP experiences.

Skills

Leadership

CRM

Customer service

Stock management

Visual merchandising

People management

Sales analysis

Communication

Tools

POS system

Job description

As the Store Manager you will lead the boutique to achieve commercial excellence, elevate CRM, and build a high-performing team that embodies the brands spirit within the dynamic environment instore.

Key Responsibilities:

Sales Achievement

• Conduct sales analysis, follow up on market trends and monitor the competition’s activity
• Propose ways to improve the business: store merchandizing, opening hours, product mix
• Produce quantitative and qualitative sales report
• Be present on the shop floor to generate sales and handle VIP customers

Customer Service

• Identify customer potential needs and use initiatives to meet those needs
• Ensure consistency in customer service delivered and handle all complaints
• Ensure building, maintaining and using the customer database

Stock Management

• Enter all received goods and ensure stock control and proper record of all stock movements
• Supervise the replenishment process to avoid and report any over stock along with the suggested corrective action
• Prepare for the inventory

General Operations

• Coordinate with the back office, suppliers, logistics, marketing and merchandizing team regards of new launches, in store animation or renovation and provide feedback accordingly
• Follow up on different issues with Mall Management such as mall promotions, permits, and security
• Monitor customer movement into the shop and detect any theft or violation
• Acquire product knowledge to create product awareness to the customer and monitor inventory and stock availability
• Check sales figures, assist in pricing adjustments
• Organize shop layout, merchandise and display items effectively on shelves
• Decorate and animate window displays as per the brand standards and guidelines
• Conduct regular checks on the organization and cleanliness of the stockroom and shelves
• Ensure staff compliance and proper implementation of procedures
• Ensure smooth and effective running of daily activities

Merchandising

• Maintain high standards of Visual Merchandising housekeeping in terms of cleanness, display, lighting and stock rotation
• Implement all merchandising as per the brand’s visual merchandising guidelines
• Conduct daily walkthroughs to check presentation standards

People Management

• Prepare schedule to ensure full coverage of the shop floor and maintain grooming standards of the staff
• Can be involved in the recruitment process of Shop Staff and Sales Executives within the domain
• Manage, engage and delegate the responsibilities of the team reporting to him/her
• Conduct the appraisal and assessment of own team members
• Responsible for coaching and training own team members

Communication with different departments

• Reconcile daily reports with Accounting Department
• Ascertain proper labeling and receipt of shipments with PSAS Department
• Ensure accurate figures on POS system with IT department as well as proper running of finger scan machine with HR Department

Communication with Retail Manager

• Prepare, discuss and set staff monthly objectives
• Supervise stock transfers and present monthly feedback on product movement
• Discuss staff-related issues such as annual leave, confirmations and ensure proper adherence to policies in practice
• Assist in the Development of a succession plan for the Boutique and report on staff performance and progress
• Provide relevant reports on periodic sales and stock movements to assist in buying/buying reviews if necessary

Your Profile:

• Proven experience managing a luxury retail boutique for at least 3 years, ideally in luxury evening wear and dresses.
• Strong leadership, business acumen, and passion for delivering world class customer experiences.
• Deep understanding of CRM, luxury clientele and evolving luxury retail trends.
• Excellent communication, people management, and problem-solving skills.