Sr. Marketing Engineer | alfanar Electric
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Job summary
alfanar is seeking a Marketing professional to drive initiatives in the UAE region, leveraging engineering expertise to promote electrical products and support growth across markets. The role focuses on communication between technical and non-technical stakeholders and collaboration with distributors and clients.
The candidate should hold a Bachelor Degree in Electrical Engineering, with 6–10 years of relevant experience in marketing, brand development, and campaigns.
Qualifications
- Bachelor Degree in Electrical Engineering or Any relevant field.
Responsibilities
- Represent the Marketing Department in seminars, exhibitions, and training workshops across existing and emerging markets.
- Build and maintain relationships with industry stakeholders, partners, and clients during events.
- Conduct market research and competitive analysis to guide strategy and pricing.
- Develop go-to-market strategies and support distributors with campaigns and product promotions.
- Prepare and manage marketing budgets and track expenditures against plan.
- Provide technical marketing support including product presentations and seminars.
- Monitor KPIs and report performance improvements and insights.
Skills
Education
Job description
Requisition ID: 29080
City: alfanar ElC UAE
Group overview:
Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design & development centers and a host of facilities in the Middle East and other countries.
alfanar is involved in:
- Electrical, Electromechanical and Civil Engineering Construction
- Manufacturing and Marketing Electrical Construction Products
- Allied Engineering Services
Our Main Divisions:
- alfanar electric
- alfanar Construction
- alfanar Building Systems
alfanar electric
alfanar electric is the industrial arm of alfanar, manufacturing a variety of low, medium and high voltage electrical construction products.
alfanar electric operates industries in:
- Riyadh and Jubail, Saudi Arabia
- Dubai, UAE
- London, UK
alfanar has a development and engineering center in Chennai, India.
Industrial Complex, Riyadh
The center of alfanar’s industrial activities is alfanar Industrial Complex situated in the Third Industrial Zone on Al-Kharj Road, Riyadh.
Spread across 700,000 square meters, the Complex houses alfanar’s facilities.
The Complex has a comprehensive infrastructure including a data and communication center as well as a commercial zone.
Drive marketing efforts by applying engineering expertise to promote and sell technical products, ensuring effective communication between technical and non-technical stakeholders, and contributing to business growth through strategic marketing initiatives.
- Represent the Marketing Department in seminars, exhibitions, and training workshops across existing and emerging markets, ensuring consistent and professional communication of the company’s image, products, and values.
- Build and maintain strong relationships with industry stakeholders, business partners, and potential clients during events to enhance visibility and create growth opportunities.
- Conduct in-depth market research and gather marketing intelligence on industry trends, customer behavior, market size, and competitor strategies to provide actionable insights.
- Monitor global and regional market developments to anticipate changes, identify threats, and recommend strategic responses.
- Translate collected data into reports and presentations that support data-driven decisions and business development planning.
- Carry out feasibility studies for new potential markets to evaluate opportunities for entry and long-term growth.
- Identify and assess potential distributors, partners, and agents to establish sustainable distribution networks.
- Provide recommendations on go-to-market strategies that align with organizational goals and market conditions.
- Prepare and manage the annual marketing budget, covering seminars, exhibitions, promotional activities, and market-entry initiatives.
- Develop a clear schedule and detailed plan per market, ensuring efficient resource allocation and cost-effectiveness.
- Track expenditures against budgets, providing variance analysis and corrective recommendations where needed.
- Provide technical marketing support to distributors and clients, including product presentations, technical seminars, and training workshops.
- Contribute to the development of marketing materials, content, and campaigns to support product positioning and market penetration.
- Establish KPIs for marketing activities and evaluate the effectiveness of campaigns, events, and market-entry efforts.
- Prepare and submit periodic performance reports highlighting achievements, challenges, and recommendations for continuous improvement.
- Ability to obtain updated soft and technical skills related to the job
- To have a vision and a plan for the career path and how to achieve it.
- Perform the planned activities to meet the operational and development targets as per delivery schedules.
- Utilize resources effectively to achieve objectives within efficient cost and time.
- Provide a periodic report formatted by detailing the deviation and execution of planned tasks.
- Solve any related problems arise and elevate any complex operational issues.
- Ensure quality requirements to develop effective quality control and processes including specifications for products or processes or related activities.
- Coordinate well-defined written systems, policies, procedures, and seek automation opportunities as much as possible.
- Comply to related policy and procedures and work instructions.
- Ensure compliance of relevant safety, quality, and environmental management procedures and controls within defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products/services.
Bachelor Degree in Electrical Engineering or Any relevant field
6 to 10 Years
- Advertising Concepts
- Brand Development
- Competitive Analysis
- Customer Relationship Marketing
- Marketing Programs
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