Specialist, Digital Channels & Communities (External Comms Dept.)

ADNOC; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

ADNOC is seeking a skilled Community Manager to drive engagement across social platforms and brand hubs in the UAE. You will create content, run campaigns, and analyze results to improve ROI, while collaborating with marketing, product, and support teams.

The role emphasizes data-driven decisions, creativity, and strong communication in a fast-paced environment. Remote work is not specified; focus is on on-site Abu Dhabi operations.

Qualifications

• Experienced (2–5+ years) in social media management, online community management, or digital marketing.
• Proficient with social platforms and digital marketing tools (e.g., Google Analytics, Hootsuite, Mailchimp, HubSpot).
• Strong written and verbal communication skills with a knack for clear, engaging content.
• Analytical mindset with data-driven decision-making and problem-solving.
• Creative, empathetic, detail-oriented, organized, and collaborative in fast-paced teams.

Responsibilities

• Build, manage, and scale communities across social platforms and brand hubs.
• Create and curate engaging digital content across text, images, and video.
• Plan, execute, and monitor campaigns across email, social, and SEO/SEM.
• Track performance with Google Analytics and platform insights; provide optimization recommendations.
• Collaborate cross-functionally with marketing, product, and support teams.
• Conduct market research on trends and opportunities to grow engagement.
• Organize and manage virtual events, contests, and ambassador programs.

Skills

Experience

Technical Skills

Communication

Analytical Mindset

Soft Skills

Tools

Google Analytics

Hootsuite

Mailchimp

HubSpot

Figma

Canva

HTML/CSS

SEO

Job description

JOB DESCRIPTION

Key Responsibilities

• Community Management & Engagement: Build, manage, and scale active communities across platforms like social media (Twitter/X, Facebook, LinkedIn, Instagram), forums, and brand-owned community hubs. This includes fostering healthy discussions, responding to inquiries in a timely manner, and ensuring a positive and respectful environment.
• Content Creation & Communication: Develop and curate engaging digital content, including text posts, articles, images, and videos, that aligns with brand messaging and campaign objectives. Ensure a consistent brand voice across all channels.
• Campaign Management: Plan, execute, and monitor digital marketing campaigns across channels such as email marketing, social media, and search engine optimization (SEO)/Search Engine Marketing (SEM).
• Analytics & Reporting: Track and analyze performance metrics using tools like Google Analytics and social media insights to measure the success (ROI and KPIs) of campaigns and community engagement efforts. Provide actionable insights and recommendations for optimization.
• Cross-functional Collaboration: Work closely with internal teams (e.g., marketing, product, customer support, sales) to ensure cohesive messaging and gather community feedback to inform product development and strategy.
• Market Research: Conduct research on industry trends, competitor strategies, and audience needs to inform content creation and identify new opportunities for growth.
• Events & Programs: Organize and manage virtual events, contests, and ambassador programs to boost interaction and empower community advocates.

Required Skills & Qualifications

• Experience: Proven experience (typically 2-5+ years) in social media management, online community management, or digital marketing.
• Technical Skills: Proficiency in social media platforms and digital marketing tools (e.g., Google Analytics, Hootsuite, Mailchimp, HubSpot, Figma or Canva for design). Basic knowledge of SEO principles, HTML/CSS, and web analytics is often a plus.
• Communication: Strong written and verbal communication skills, with the ability to craft compelling and user-friendly content.
• Analytical Mindset: Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
• Soft Skills: Creativity, empathy, attention to detail, strong organizational and project management skills, and the ability to work collaboratively in a fast-paced environment.