Social Media Specialist

Power Links Taxation; Dubai; On-site; AED 90,000 - 150,000; Full time

Job summary

Power Links Taxation in Dubai seeks a skilled Social Media Manager to craft and execute innovative digital campaigns that build brand presence across platforms. You will manage content calendars, coordinate with marketing, and translate business goals into compelling online narratives.

The role requires 3+ years in social media or digital marketing, fluency with analytics tools, and a design mindset using Adobe Creative Suite or Canva.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 3 years of experience in social media management or digital marketing.
• Proficiency with analytics tools and CMS platforms; graphic design experience is a plus.

Responsibilities

• Develop and execute social media strategies to engage audiences and enhance brand presence.
• Analyze performance metrics to optimize content and drive improvement.
• Create and curate visual and written content across platforms.
• Monitor industry trends and competitors to identify growth opportunities.

Skills

Social strategy

Analytics

Content creation

Trend analysis

Brand management

Education

Bachelor's degree in Marketing/Communications

Tools

Adobe Creative Suite

Canva

CMS platforms

Job description

• Develop and execute innovative social media strategies tailored to engage target audiences and enhance brand presence.
• Analyze performance metrics and user engagement data to optimize content and drive continuous improvement.
• Create and curate compelling visual and written content that resonates with diverse audiences across various platforms.
• Monitor industry trends and competitor activity to identify opportunities for growth and differentiation.

Desired Candidate Profile

• Bachelor's degree in Marketing, Communications, or a related field, showcasing a strong foundation in digital marketing principles.
• Minimum 3 years of experience in social media management or digital marketing, demonstrating a deep understanding of various platforms.
• Proficiency in social media analytics tools and content management systems to track performance and streamline operations.
• Expertise in graphic design software such as Adobe Creative Suite or Canva for creating visually appealing content.