Social Strategy & Planning Lead

Etihad Airways Group; Abu Dhabi; On-site; AED 240,000 - 360,000; Full time

Job summary

Etihad Airways is seeking a senior Social Media Lead based in Abu Dhabi to own the end-to-end social media strategy across platforms, translating business and marketing objectives into clear, actionable plans.

You will act as the single intake point for all social briefs, prioritise requests against the master calendar, and partner with Brand, Creative, and Marketing teams to drive consistent, high-impact content.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 6+ years of experience in social media strategy, planning, or digital marketing.
• Strong understanding of social platforms, formats, and performance drivers.
• Experience coordinating with multiple stakeholders in fast-paced environments.

Responsibilities

• Own the end-to-end social media strategy across platforms, aligned with objectives.
• Act as the single intake owner for all social media briefs.
• Define campaign timing, platform selection, and content prioritisation.
• Own the social media content calendar and governance.
• Monitor performance and provide optimisation recommendations.
• Manage stakeholder relations across Marketing, Brand, Partnerships, and HR.

Skills

Strategic thinking

Planning & prioritisation

Organisational skills

Analytical mindset

Written & verbal communication

Presentation skills

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

Etihad Airways is seeking a senior Social Media Lead based in Abu Dhabi to own the end-to-end social media strategy across platforms, translating business and marketing objectives into clear, actionable plans.

You will act as the single intake point for all social briefs, prioritise requests against the master calendar, and partner with Brand, Creative, and Marketing teams to drive consistent, high-impact content.