Senior Social Strategy & Planning Lead (Abu Dhabi)

AimGulf; Abu Dhabi; On-site; AED 360,000 - 480,000; Full time

Job summary

Etihad Airways in Abu Dhabi is seeking a Senior Social Media Strategist to own the end-to-end social media strategy across platforms, translating business objectives into structured social plans and calendars.

You will collaborate with Brand and Creative teams, manage a master calendar, and drive always-on content with a clear performance focus. A background in marketing and strong communication skills are essential.

Qualifications

• 6+ years of experience in social media strategy, planning, or digital marketing.
• Strong understanding of social platforms, content formats, and performance drivers.
• Experience working with multiple stakeholders in a fast-paced environment.

Responsibilities

• Own the end-to-end social media strategy across platforms, aligned with objectives.
• Act as the single intake owner for all social media briefs from internal stakeholders.
• Assess, prioritise, and schedule requests against the master social calendar.
• Translate business objectives into clear social plans, content priorities, and platform recommendations.
• Define campaign timing, platform selection, and content phasing in collaboration with Brand and Creative teams.
• Own the social media content calendar and planning governance.
• Define always-on content cadence and volume across platforms.
• Ensure always-on content is planned and prioritised within the master social media calendar.
• Balance always-on content with campaign and activation demands.
• Monitor always-on coverage and social media performance; provide insights and optimisations.
• Partner with the Social Media Boosting Specialist for paid amplification alignment.
• Coordinate with internal social media teams to ensure clarity of ownership and delivery.
• Manage stakeholder expectations on scope, prioritisation, and timelines.
• Refine briefs to ensure focus and alignment with strategy.
• Maintain clear communication between stakeholders and the social media team.

Skills

Strategic thinking

Planning and prioritisation

Organisational skills

Analytical mindset

Written and verbal communication

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

Etihad Airways in Abu Dhabi is seeking a Senior Social Media Strategist to own the end-to-end social media strategy across platforms, translating business objectives into structured social plans and calendars.

You will collaborate with Brand and Creative teams, manage a master calendar, and drive always-on content with a clear performance focus. A background in marketing and strong communication skills are essential.