Social Media Strategy & Campaigns Lead

Air Arabia; Sharjah; On-site; AED 201,000 - 357,000; Full time

Job summary

Air Arabia in the United Arab Emirates is seeking a Social Media Manager to support the execution of the company’s social media strategy across platforms, ensuring engaging content aligned with brand guidelines. You will manage the content calendar, monitor performance, and coordinate with internal teams and agencies to deliver campaigns.

The role involves paid and organic campaigns, influencer partnerships, and live event coverage, focusing on consistent brand voice, data privacy, and policy

Qualifications

• Bachelor's degree in Marketing/Communications/Digital Marketing or equivalent.
• Proven track record building and growing brand presence across major social media platforms.
• Strong content creation, copywriting, and basic photo/video editing skills.
• Proficient in Microsoft Office.
• Working knowledge of SEO, influencer marketing, and emerging social/digital trends.
• Fluent in English (Arabic is an advantage).
• Knowledgeable in social media platform policies, advertising standards and data privacy regulations.

Responsibilities

• Supports the execution of the company's social media strategy across relevant platforms, including Facebook, Instagram, X/Twitter, LinkedIn, YouTube, TikTok and Snapchat, ensuring alignment with corporate objectives and brand guidelines across all airline entities.
• Tracks social media performance and key metrics, including reach, engagement, follower growth, sentiment and conversion, and prepares regular reports and insights to support ongoing improvements.
• Executes paid social media and follower campaigns in coordination with the Digital Marketing team.
• Manages the social media content calendar, including planning, creating, curating and scheduling content across different platforms and target audiences.
• Monitors community engagement and supports responses to comments, messages and reviews across social media platforms; escalates sensitive or potentially critical matters where required.
• Builds and maintains working relationships with social media platform representatives, influencers, content creators and digital/creative agencies to support campaign delivery and reach.
• Collaborate with Corporate Communications, Marketing, Customer Experience, Commercial and other relevant departments to align social media content with campaigns, promotions, route launches, CSR initiatives and corporate.
• Keeps up to date and monitors social media trends, platform developments, competitor activities and industry practices, and recommends relevant formats, platforms and tools where appropriate.
• Ensures brand consistency and tone of voice across all social media touchpoints, working closely with the creative team on visual identity and messaging.
• Supports social media crisis communication in coordination with the Social Media Manager and Corporate Communications team, ensuring appropriate and timely responses.
• Coordinates influencer and content creator partnerships, including outreach, briefing, contracting support, content approvals and performance tracking.
• Supports the planning and social media coverage of company events, press trips, route launches and corporate initiatives, including live coverage where required.
• Ensures social media activities are carried out in accordance with platform policies, data privacy requirements and company guidelines.
• Maintains working relationships with social media management, analytics and listening tool providers to support effective workflow, monitoring and reporting.

Skills

Content creation

Copywriting

Photo/video editing

Analytics

Social media management

English fluency

Platform policies & data privacy

Education

Bachelor's degree in Marketing/Communications/Digital Marketing or equivalent

Tools

Meta Business Suite

Hootsuite

Sprinklr

Socialinsider

Google Analytics

Job description

Air Arabia in the United Arab Emirates is seeking a Social Media Manager to support the execution of the company’s social media strategy across platforms, ensuring engaging content aligned with brand guidelines. You will manage the content calendar, monitor performance, and coordinate with internal teams and agencies to deliver campaigns.

The role involves paid and organic campaigns, influencer partnerships, and live event coverage, focusing on consistent brand voice, data privacy, and policy