Global Social Media Strategy & Team Lead

Etihad; Abu Dhabi; On-site; AED 300,000 - 420,000; Full time

Job summary

Etihad Airways seeks a Senior Manager, Social Media to lead our global social media strategy and elevate presence across platforms. Reporting to the Director of Brand, Creative & Social, you will shape a social-first approach and drive brand affinity, engagement, and business performance.

You will manage a team of social media specialists, partner with executives, agencies, creators, and influencers to deliver measurable impact across the marketing funnel.

Qualifications

• 10+ years in social media, digital marketing, or content strategy.
• Experience leading global teams and influencing senior stakeholders.
• Strategic thinking with a track record of driving business results.

Responsibilities

• Lead global social media strategy aligned with brand and commercial goals.
• Oversee content calendars, partnerships, and activations across platforms.
• Monitor KPIs, derive insights, and demonstrate ROI to executives.
• Manage events, campaigns, and influencer partnerships at scale.
• Develop and mentor a high-performing social media team.

Skills

Social strategy

Team leadership

Stakeholder mgmt

Content strategy

Paid social

Education

Bachelor's degree in Marketing/Communications

Tools

Adobe Creative Suite

Job description

Etihad Airways seeks a Senior Manager, Social Media to lead our global social media strategy and elevate presence across platforms. Reporting to the Director of Brand, Creative & Social, you will shape a social-first approach and drive brand affinity, engagement, and business performance.

You will manage a team of social media specialists, partner with executives, agencies, creators, and influencers to deliver measurable impact across the marketing funnel.