Social Media Strategist — Multi-Brand Growth (Dubai)

Land Sterling; Dubai; In loco; AED 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

Land Sterling is seeking an experienced Social Media Specialist to join our Dubai marketing team. You will manage the social media presence for Land Sterling and group businesses, handling content planning, copywriting, publishing, community management and performance analysis across multiple platforms.

Create engaging, platform-specific content, grow online audiences and turn engagement into meaningful business enquiries.

Competenze

• Minimum 3 years of hands-on social media management experience.
• Strong knowledge of Instagram, LinkedIn, Facebook, YouTube and TikTok.
• Excellent written English, copywriting and proofreading skills.
• Experience with scheduling tools and analytics for performance reporting.
• Ability to work with internal teams to deliver campaigns.

Mansioni

• Manage and grow social media accounts across Instagram, LinkedIn, Facebook, YouTube, TikTok and other platforms.
• Develop and maintain content calendars, ensuring consistent publishing and brand alignment.
• Create engaging captions, posts, Stories, Reels and other platform-specific content.
• Coordinate with Content Creator, Photographer and Videographer on briefs and campaigns.
• Manage daily publishing, scheduling and audience engagement across all active accounts.
• Monitor comments and DMs, respond to enquiries and coordinate with relevant teams.
• Support promotions and campaigns, monitoring budgets and performance.
• Track performance reports: reach, engagement, audience growth, clicks and enquiries.
• Research industry trends and audience behaviour to identify opportunities.
• Leverage AI tools to support content research, copywriting and workflow efficiency.

Conoscenze

Social media management

Copywriting

Proofreading

Analytics

Content planning

English writing

Stakeholder management

Organization

Strumenti

Meta Business Suite

LinkedIn Page tools

Social media scheduling platforms

Canva

CapCut

AI content tools

Descrizione del lavoro

Land Sterling is seeking an experienced Social Media Specialist to join our Dubai marketing team. You will manage the social media presence for Land Sterling and group businesses, handling content planning, copywriting, publishing, community management and performance analysis across multiple platforms.

Create engaging, platform-specific content, grow online audiences and turn engagement into meaningful business enquiries.