Social Media Strategist & Content Creator

The Liners Investment LLC; Abu Dhabi; On-site; AED 134,000 - 201,000; Full time

Job summary

The Liners Investment LLC in Abu Dhabi seeks a creative Social Media Specialist & Content Creator to manage brand social media, create engaging content, and support marketing across teams. You will plan content, engage with audiences, and drive growth on multiple platforms, including paid campaigns.

Required 2+ years in social media/content, experience with multiple brands, and proficiency in Canva/CapCut/Adobe Suite. Occasional shoots at brand locations may be required.

Qualifications

• 2+ years of social media management and content creation.
• Experience with F&B, lifestyle, or fashion brands preferred.
• Manage multiple brand accounts with distinct voices.
• Strong knowledge of Instagram, TikTok, Facebook, LinkedIn.
• Proficient in Canva, CapCut, or Adobe Creative Suite.
• Strong writing for captions and customer responses.
• Ability to interpret analytics and apply insights.
• Organized, proactive, and able to handle priorities.

Responsibilities

• Manage all company social media accounts across platforms.
• Develop content calendars and ensure consistent posting.
• Create original on-brand content: photos, videos, reels, captions.
• Set up and optimize paid campaigns via Meta Ads Manager.
• Monitor engagement, respond to comments and DMs in brand voice.
• Capture on-location content during events and launches.
• Collaborate with marketing and operations teams.
• Prepare regular performance reports and insights.

Skills

Social media management

Content creation

Brand storytelling

Community engagement

Analytics interpretation

Time management

Collaboration

Proactiveness

Tools

Canva

CapCut

Adobe Creative Suite

Meta Ads Manager

Job description

The Liners Investment LLC in Abu Dhabi seeks a creative Social Media Specialist & Content Creator to manage brand social media, create engaging content, and support marketing across teams. You will plan content, engage with audiences, and drive growth on multiple platforms, including paid campaigns.

Required 2+ years in social media/content, experience with multiple brands, and proficiency in Canva/CapCut/Adobe Suite. Occasional shoots at brand locations may be required.