Social Media Specialist & Content Creator

The Liners Investment LLC; Abu Dhabi; On-site; AED 134,000 - 201,000; Full time

Job summary

The Liners Investment LLC in Abu Dhabi seeks a creative Social Media Specialist & Content Creator to manage brand social media, create engaging content, and support marketing across teams. You will plan content, engage with audiences, and drive growth on multiple platforms, including paid campaigns.

Required 2+ years in social media/content, experience with multiple brands, and proficiency in Canva/CapCut/Adobe Suite. Occasional shoots at brand locations may be required.

Qualifications

• 2+ years of social media management and content creation.
• Experience with F&B, lifestyle, or fashion brands preferred.
• Manage multiple brand accounts with distinct voices.
• Strong knowledge of Instagram, TikTok, Facebook, LinkedIn.
• Proficient in Canva, CapCut, or Adobe Creative Suite.
• Strong writing for captions and customer responses.
• Ability to interpret analytics and apply insights.
• Organized, proactive, and able to handle priorities.

Responsibilities

• Manage all company social media accounts across platforms.
• Develop content calendars and ensure consistent posting.
• Create original on-brand content: photos, videos, reels, captions.
• Set up and optimize paid campaigns via Meta Ads Manager.
• Monitor engagement, respond to comments and DMs in brand voice.
• Capture on-location content during events and launches.
• Collaborate with marketing and operations teams.
• Prepare regular performance reports and insights.

Skills

Social media management

Content creation

Brand storytelling

Community engagement

Analytics interpretation

Time management

Collaboration

Proactiveness

Tools

Canva

CapCut

Adobe Creative Suite

Meta Ads Manager

Job description

Job Title: Social Media Specialist & Content Creator

Company: The Liners Investment LLC

Employment Type: Full Time

About the Role

We are looking for a creative, proactive, and organized Social Media Specialist & Content Creator to manage the social media presence of our brands.

The role involves managing all company social media accounts, creating engaging content, interacting with our online communities, and developing fresh ideas to increase brand awareness, grow our following, and strengthen engagement. The successful candidate will also manage paid campaigns through Meta Ads Manager and provide ongoing support to the marketing team and other departments.

Key Responsibilities

• Manage all company social media accounts, including Instagram, TikTok, Facebook, LinkedIn, and other relevant platforms.
• Develop and maintain content calendars, ensuring consistent posting across all brands.
• Generate fresh content ideas, campaign concepts, and creative approaches tailored to each brand’s identity and audience.
• Create original, on-brand content, including photos, videos, reels, TikToks, stories, captions, and graphics.
• Maintain an active presence across platforms by publishing regularly, participating in relevant trends, and engaging with audiences.
• Develop and implement strategies to grow followers organically, particularly on TikTok, while increasing reach, engagement, and brand awareness.
• Monitor and respond promptly to comments, direct messages, mentions, and customer inquiries in each brand’s tone of voice.
• Build relationships with followers through active interaction, and coordinate with the relevant teams to resolve customer concerns.
• Set up, manage, and optimize paid advertising campaigns through Meta Ads Manager, including audience targeting, budgets, creative testing, and performance tracking.
• Monitor social media and advertising performance, prepare regular reports, and recommend improvements based on results.
• Stay informed about platform updates, emerging trends, and competitor activity, translating insights into relevant ideas.
• Capture content on location, including events, product launches, behind-the-scenes moments, and daily brand activities.
• Collaborate with the creative, marketing, and operations teams to coordinate content and campaigns.
• Provide day-to-day support to the marketing team and other departments with content requests, launches, events, and brand-related projects as needed.

Requirements

• At least 2 years of experience in social media management and content creation; experience with F&B, lifestyle, or fashion brands is preferred.
• Experience managing multiple brand accounts while maintaining distinct brand identities and tones of voice.
• Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and their content formats and audiences.
• Demonstrated ability to develop creative ideas and grow social media audiences, particularly on TikTok.
• Hands-on experience with Meta Ads Manager, including campaign setup, targeting, optimization, and reporting.
• Basic photography, videography, and editing skills, with proficiency in tools such as Canva, CapCut, or Adobe Creative Suite.
• Strong writing and communication skills for captions, customer responses, and community engagement.
• A good eye for aesthetics, branding, and visual storytelling.
• Ability to interpret analytics and use insights to improve content and campaign performance.
• Excellent organization and time management skills, with the ability to handle multiple brands and priorities.
• A proactive, collaborative approach, with the initiative to propose ideas and support team needs.Willingness to visit brand locations and attend shoots, events, and launches as required.