Social Media Marketing Specialist

Cleveland Clinic Abu Dhabi LLC; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

Cleveland Clinic Abu Dhabi LLC seeks a creative Social Media Specialist to manage and grow our presence. You will develop engaging content, manage accounts across platforms, and drive brand awareness through paid and organic strategies.

You will plan monthly calendars, monitor engagement, and analyze performance to optimize campaigns, collaborating with marketing, design, and sales teams to ensure consistent messaging.

Qualifications

• Bachelor's degree or diploma in Marketing, Communications, Digital Media, or related field preferred.
• Strong knowledge of major social media platforms and best practices.
• Excellent written and verbal communication skills.
• Basic graphic design and video editing skills.
• Experience with Canva, Meta Business Suite, and analytics tools.
• Knowledge of paid social advertising is an advantage.
• Strong organizational skills, creativity, and attention to detail.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Develop and implement social media strategies aligned with company goals.
• Manage daily activities across platforms.
• Create, edit, and publish engaging content (posts, stories, reels, videos, graphics).
• Prepare and maintain a monthly content calendar.
• Monitor comments, messages, and inquiries with timely responses.
• Track performance using analytics and prepare regular reports.
• Plan and optimize paid social media campaigns.
• Identify trends, audience interests, and competitor activities.
• Collaborate with marketing, design, and sales teams on campaigns.
• Maintain brand consistency in all communications.
• Monitor campaign performance and suggest improvements to boost reach, engagement, conversions.

Skills

Social media strategy

Content creation

Analytics tools

Communication skills

Graphic design

Video editing

Canva

Meta Business Suite

Paid advertising

Education

Bachelor's degree in marketing/communications

Tools

Canva

Meta Business Suite

Social media analytics tools

Job description

We are looking for a creative, organized, and results-driven Social Media Specialist to manage and grow the company's social media presence. The successful candidate will be responsible for developing engaging content, managing social media accounts, implementing digital marketing strategies, and increasing brand awareness and audience engagement across various platforms.

Key Responsibilities

• Develop and implement social media strategies aligned with company goals.
• Manage daily activities across platforms.
• Create, edit, and publish engaging content, including posts, stories, reels, videos, and graphics.
• Prepare and maintain a monthly social media content calendar.
• Monitor comments, messages, and customer inquiries, ensuring timely and professional responses.
• Track social media performance using analytics tools and prepare regular reports.
• Plan, execute, and optimize paid social media advertising campaigns.
• Identify social media trends, audience interests, and competitor activities.
• Collaborate with the marketing, design, and sales teams to support promotional campaigns.
• Maintain brand consistency in all social media communications.
• Monitor campaign performance and recommend improvements to increase reach, engagement, and conversions.

Qualifications and Requirements

• Bachelor's degree or diploma in Marketing, Communications, Digital Media, or a related field is preferred.
• Strong knowledge of social media platforms and their best practices.
• Excellent written and verbal communication skills.
• Basic graphic design and video editing skills.
• Experience with tools such as Canva, Meta Business Suite, and social media analytics platforms.
• Knowledge of paid social media advertising is an advantage.
• Strong organizational skills, creativity, and attention to detail.
• Ability to manage multiple projects and meet deadlines.