Social Media Marketing Manager

Washmen; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Washmen in Dubai seeks a Social Media Marketing Manager who lives and breathes culture, turning attention into action across our premium service brands. You will own the full social ecosystem, shape presence, grow a community, and convert conversations into leads and bookings.

You will collaborate with our Marketing Director and Creative Director to craft premium, on-brand content. 3–5 years of experience in social media or influencer marketing and a deep understanding of Dubai culture are

Qualifications

• 3–5 years in social media, influencer marketing, or community management.
• Native to social media with fluent English.
• Live in Dubai and deeply understand the culture.
• Has run influencer campaigns with measurable results.
• Culturally fluent—adapts content, not just translates.
• Understands luxury brand positioning and authentic storytelling.
• Is a relationship builder—creators and community leaders want to work with you.
• Creative, resourceful, and able to secure value through smart partnerships.
• Organized, proactive, and able to manage multiple moving parts.

Responsibilities

• Content Strategy & Calendar: Build monthly and quarterly content plans across platforms.
• Content Direction: Write briefs, hooks, scripts, and shot lists reflecting premium tone.
• Community Management: Manage DMs, comments, and customer interactions with empathy.
• Influencer & Creator Program: Lead gifting, seeding, collaborations, and affiliate programs.
• Brand Safety & Quality Control: Maintain premium positioning and crisis communication when needed.
• Vendor & Production Coordination: Manage freelancers, timelines, budgets, and approvals.

Skills

Social media marketing

Influencer marketing

Community management

Content strategy

Relationship building

Job description

Role Purpose

We’re looking for aSocial Media Marketing Managerwho lives and breathes culture,understands the fast-moving social landscape, and knows how to turn attention into action.You’ll own the full social ecosystem for Washmen and our premium service brands—shapinghow we show up, how we grow, and how we convert.

This is not a “post and pray” role. We want someone who understands the nuances of Dubai’ssocial culture, builds meaningful creator relationships, crafts content that resonates, and turnsnew customers into loyal fans. You’ll work closely with our Marketing Director and CreativeDirector, supported by a talented creative team, with the freedom to test, learn, and build arepeatable playbook for what wins in Dubai.

What You Will Own

1. Content Strategy & Calendar

• Build monthly and quarterly content plans across all platforms.
• Define content pillars, formats, hooks, and posting cadence.
• Assign clear roles for each channel (IG vs TikTok vs WhatsApp vs Telegram).

2. Content Direction

• Write creative briefs, hooks, scripts, and shot lists.
• Ensure all content reflects our premium tone, brand identity, and cultural relevance.
• Collaborate with the creative team to deliver high-quality, on-brand output.

3. Community Management

• Manage DMs, comments, and customer interactions with speed and empathy.
• Create response guidelines and escalation processes.
• Turn conversations into leads, bookings, and long-term loyalty.

4. Influencer & Creator Program (End-to-End)

• Lead gifting, seeding, paid collaborations, and affiliate programs.
• Manage UGC, whitelisting/Spark Ads, usage rights, and contracts.
• Build long-term relationships with creators who genuinely influence—not just those with big numbers.

5. Brand Safety & Quality Control

• Maintain consistency and premium positioning across three brands.
• Oversee crisis communication when needed.
• Ensure every touchpoint feels intentional, elevated, and on-brand.

6. Vendor & Production Coordination

• Manage freelancers, creators, and production partners.
• Oversee budgets, timelines, approvals, and deliverables.
• Track performance and ensure smooth execution across all campaigns.

Experience & Qualifications

• You’re a native to social media with fluent English.
• You have 3–5 years in social media, influencer marketing, or community management.
• You live in Dubai and deeply understand the culture.
• You’ve run influencer campaigns with measurable results (not just awareness).
• You’re culturally fluent—you know how to adapt content, not just translate it.
• You understand luxury brand positioning and how to keep it authentic.
• You’re a relationship builder—creators and community leaders want to work with you.
• You’re creative, resourceful, and know how to get exceptional value through smart partnerships.
• You’re organized, proactive, and can manage multiple moving parts without dropping the ball.