Social Media Manager Tourism Experience

Luxarabia Real Estate; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Luxarabia Real Estate in Dubai is seeking a creative Social Media Manager to grow its online tourism and e-commerce presence. You will lead social channels, produce engaging content, optimize for search, and drive bookings through data-driven campaigns.

You will collaborate with designers and agencies, monitor performance with analytics, and stay ahead of travel marketing trends to boost visibility and conversions.

Qualifications

• Bachelor's degree in Marketing or related field.
• Proven digital marketing and social media management experience in travel or e-commerce.
• Strong understanding of SEO, keyword research, and content marketing.
• Experience managing business websites, preferably e-commerce or booking platforms.

Responsibilities

• Develop and execute digital marketing strategies to increase online visibility, traffic, engagement and bookings.
• Grow and manage Luxarabia's social media channels (Instagram, Facebook, TikTok, LinkedIn, etc.).
• Create and publish engaging content tailored to travel and tourism audiences.
• Manage website content, ensuring accuracy, SEO-friendliness, and conversions.
• Implement on-page SEO and monitor performance with analytics tools.
• Plan and run digital advertising campaigns on Google Ads and Meta Ads.
• Develop promotional campaigns for tourism packages and online bookings.
• Monitor traffic, social metrics, and campaign results to drive improvements.
• Prepare regular performance reports and identify optimization opportunities.
• Conduct competitor research and track digital marketing trends.
• Coordinate with designers, content creators, and agencies for consistent branding.
• Oversee content calendars, timelines, and marketing budgets.
• Ensure a seamless brand experience across social and web channels.

Skills

Social media management

Content planning

SEO

Digital marketing

Campaign management

Analytics

Google Ads

Education

Bachelor's in Marketing

Tools

Google Analytics

Google Search Console

Job description

Job Description:

Luxarabia is looking for a creative, results-driven Social Media Manager to support the growth of its online tourism and e-commerce business. The successful candidate will have proven marketing experience within the travel, tourism, hospitality, or online booking industry, with strong knowledge of social media, website management, SEO, and digital marketing strategies.

Key Responsibilities

• Develop and execute digital marketing strategies to increase online visibility, website traffic, customer engagement, and bookings.


• Manage and grow the companys social media channels, including Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.


• Create, plan, and publish engaging content, including posts, reels, stories, videos, and promotional campaigns tailored to travel and tourism audiences.


• Manage the companys website content, ensuring information is accurate, engaging, SEO-friendly, and optimized for conversions.


• Implement SEO strategies, including keyword research, on-page optimization, content optimization, and performance monitoring, to improve organic search rankings.


• Plan and execute digital advertising campaigns across relevant platforms, including Google Ads and Meta Ads, where applicable.


• Develop promotional campaigns for tourism packages, travel experiences, destinations, and online booking services.


• Monitor website traffic, social media performance, campaign results, and conversion rates using tools such as Google Analytics and Google Search Console.


• Analyze marketing data and prepare regular performance reports, identifying opportunities to improve engagement, website traffic, leads, and bookings.


• Conduct competitor research and monitor digital marketing trends within the travel, tourism, and e-commerce industries.


• Coordinate with internal teams, designers, content creators, and external agencies to deliver consistent brand messaging.


• Manage the social media content calendar, campaign timelines, and marketing budgets.


• Ensure consistent branding and a seamless customer journey across social media platforms and the company website.

Requirements

• Bachelors degree in Marketing, Digital Marketing, Communications, or a related field.


• Proven experience in digital marketing and social media management, preferably within a tourism, travel, hospitality, or online booking company.


• Strong understanding of SEO, keyword research, website optimization, and content marketing.


• Experience managing business websites and updating website content, preferably on an e-commerce or booking platform.


• Hands-on experience with social media platforms, content planning, community management, and audience growth.