Social Media Manager

Elffa; United Arab Emirates; Remote; AED 60,000 - 120,000; Full time

Job summary

Elffa is looking for a Social Media Manager to plan, publish, and improve social content for Mawada while building a respectful and trusted community around the product.

You will lead Mawada's social media presence, manage the content calendar, engage the community, and analyze performance, with strong Arabic writing and working English. The role is remote and offers both full-time and contract options.

Qualifications

• Proven experience managing social media accounts for a brand or digital product.

Responsibilities

• Plan and manage Mawada's social media calendar across its active channels.
• Create, write, schedule, and publish clear, engaging social content.
• Coordinate visual assets, short-form videos, campaigns, and product announcements.
• Monitor comments and messages, support respectful community engagement, and escalated sensitive or unsupported-language cases appropriately.
• Track reach, engagement, audience growth, and content performance.
• Use performance data and platform trends to continuously improve content.
• Protect Mawada's brand voice and follow its community and safety standards.

Skills

Social media management

Content planning

Community management

Arabic writing

English proficiency

Job description

Elffa is looking for a Social Media Manager to plan, publish, and improve social content for Mawada while building a respectful and trusted community around the product.

Remote Full-time / Contract Compensation will be discussed after the interview process.

Role Overview

• Lead Mawada's social media presence, content calendar, community engagement, and performance across its social channels.

Responsibilities

• Plan and manage Mawada's social media calendar across its active channels.
• Create, write, schedule, and publish clear, engaging social content.
• Coordinate visual assets, short-form videos, campaigns, and product announcements.
• Monitor comments and messages, support respectful community engagement, and escalated sensitive or unsupported-language cases appropriately.
• Track reach, engagement, audience growth, and content performance.
• Use performance data and platform trends to continuously improve content.
• Protect Mawada's brand voice and follow its community and safety standards.

Requirements

• Proven experience managing social media accounts for a brand or digital product.
• Excellent Arabic writing and communication skills, with working English proficiency.
• Strong understanding of content planning, publishing workflows, and community management.
• Ability to interpret social media analytics and turn insights into practical improvements.
• Good judgment when handling sensitive conversations and public feedback.
• Ability to work independently, communicate clearly, and take ownership in a remote environment.

Nice-to-Have Skills

• Experience with consumer apps, relationship platforms, or audiences across the Middle East and North Africa.
• French language skills or experience supporting multilingual social communities.
• Experience creating short-form video and coordinating branded visual content.
• Familiarity with paid social campaigns, creator partnerships, and campaign reporting.