Social Media Manager

MINIMALIST; Dubai; On-site; AED 120,000 - 160,000; Full time

Benefits offered by this job

Health insurance

Annual flight ticket allowances

Job summary

Minimalist.ae, based in Dubai, is seeking a Social Media Manager to lead the end-to-end social media strategy and execution for the brand. You will own content planning, calendar management, and multi-channel campaigns across Instagram, Facebook, and Snapchat to drive user acquisition and engagement.

The role requires hands-on ad management, email campaigns via Klaviyo, and collaboration with design and marketing teams to translate concepts into compelling content.

Qualifications

• At least 5–7 years in a managerial Digital Marketing role in UAE eCommerce or luxury goods.
• Understanding of Emirati culture and personality.
• Hands-on experience with major social platforms and ad tools.
• Experience with Klaviyo, G-Suite and social media software.

Responsibilities

• Plan and implement a multi-channel social media calendar and campaigns for acquisition, engagement and retention.
• Measure, optimize and report on social media strategies and campaigns.
• Translate design concepts into content across channels.

Skills

Digital Marketing

Team Leadership

Strategic Planning

Education

Bachelor’s degree

Tools

Instagram

Facebook

Snapchat

Klaviyo

G-Suite

Hootsuite

Adobe Suite

Job description

Minimalist.ae is a local brand founded in 2016 in Dubai that designs and manufactures elegant, high-quality watches, jewelry, handbags, perfumes, and leather goods designed to enhance personal style. With four stores now open in the UAE, we focus on simple yet sophisticated designs, with specifically our Arabic numeral watches being known for their timeless appeal. Minimalist believes in simplicity and uses only the finest materials to produce beautiful and durable items, combining elegant design with excellent quality.

The Role:

As Social Media Manager (SMM) you will be handling the complete social media delivery and presence of the Minimalist. You will be responsible for both strategic and operational goals ranging from ideation to conceptualization and eventually implementation. This position is based at our headquarters in Dubai.

Responsibilities:

• Plan and create a quarterly, bi-annual, and annual holistic, multi-channel content calendar & social media strategy & campaigns that focus on user acquisition, engagement, and retention.
• Implement, measure, and optimize Social Media strategy & campaigns
• Independently translate design concepts and ideas into appropriate content.
• Create and manage a content calendar, tag & organize relevant assets by creating an asset library, manage hashtags, & identify relevant occasions and opportunities for sales and special offers.
• Copywrite social media content and eMail blasts.
• Plan, send, measure, and optimize eMail blasts.
• Competitor, market, and industry research to recognize best practices, new trends, and channels.

Requirements:

As an ideal candidate, you will have:

• At least 5, preferably 7 years of experience in a managerial Digital Marketing position in a UAE-based eCommerce startup or a UAE-based luxury goods/fashion/watches company;
• Understanding of Emirati culture and personality;
• Hands-on experience with Instagram, Facebook, Snapchat, and running ads;
• Hands-on experience with Klaviyo, G-Suite, and relevant social media software (e.g. Hootsuite etc.);
• Ideally, experience with graphic design software (Adobe Suite);
• Ideally a Bachelor’s degree in a relevant field;
• Outstanding communication skills in English (verbal & written). Communication skills in Arabic are a significant advantage.

What we offer:

• Competitive salary with performance-based incentives;
• UAE visa and permits;
• Health insurance;
• Annual flight ticket allowances
• Growth and long-term development opportunities;
• Long-term perspective in a rapidly expanding, future-oriented organization;
• An engaging and challenging work environment with a motivated & professional team of specialists.