Social Media Manager

MINIMALIST; Dubai; On-site; AED 180,000 - 300,000; Full time

Benefits offered by this job

Health insurance

UAE visa

Annual flight ticket allowances

Growth opportunities

Long-term perspective

Challenging work environment

Job summary

Minimalist in Dubai is seeking a seasoned Social Media Manager to own the end-to-end social media strategy and execution for our luxury goods brand. You will craft content, manage multi-channel campaigns, and drive engagement from ideation to implementation.

Ideal candidates bring 5–7 years in UAE digital marketing, strong Instagram/Facebook/Snapchat ad experience, and fluency in English with Arabic a plus. The role is based at our Dubai headquarters with a competitive salary and visa support.

Qualifications

• Minimum 5–7 years in a managerial digital marketing role within UAE-based eCommerce or luxury goods/fashion/watches.
• Strong understanding of Emirati culture and local consumer behavior.
• Proven hands-on experience with social platforms and ads management.
• Experience with email marketing platforms and content creation tools.

Responsibilities

• Plan and execute multi-channel social media strategy to drive acquisition, engagement and retention.
• Translate concepts into compelling content and manage an asset library.
• Create and manage content calendars, hashtags, and campaigns.
• Copywrite social content and email blasts; plan and optimize emails.
• Conduct market research to identify trends and best practices.

Skills

Senior Social Media Manager

Digital Marketing

Ads Management

Content Calendar

Instagram/Facebook/Snapchat

Email Marketing (Klaviyo)

Education

Bachelor’s degree in relevant field

Tools

Klaviyo

G-Suite

Hootsuite

Adobe Creative Suite

Job description

Minimalist.ae is a local brand founded in 2016 in Dubai that designs and manufactures elegant, high-quality watches, jewelry, handbags, perfumes, and leather goods designed to enhance personal style. With four stores now open in the UAE, we focus on simple yet sophisticated designs, with specifically our Arabic numeral watches being known for their timeless appeal. Minimalist believes in simplicity and uses only the finest materials to produce beautiful and durable items, combining elegant design with excellent quality.

The Role:

As Social Media Manager (SMM) you will be handling the complete social media delivery and presence of the Minimalist. You will be responsible for both strategic and operational goals ranging from ideation to conceptualization and eventually implementation. This position is based at our headquarters in Dubai.

Responsibilities:

• Plan and create a quarterly, bi-annual, and annual holistic, multi-channel content calendar & social media strategy & campaigns that focus on user acquisition, engagement, and retention.
• Implement, measure, and optimize Social Media strategy & campaigns
• Independently translate design concepts and ideas into appropriate content.
• Create and manage a content calendar, tag & organize relevant assets by creating an asset library, manage hashtags, & identify relevant occasions and opportunities for sales and special offers.
• Copywrite social media content and eMail blasts.
• Plan, send, measure, and optimize eMail blasts.
• Competitor, market, and industry research to recognize best practices, new trends, and channels.

Requirements:

As an ideal candidate, you will have:

• At least 5, preferably 7 years of experience in a managerial Digital Marketing position in a UAE-based eCommerce startup or a UAE-based luxury goods/fashion/watches company;
• Understanding of Emirati culture and personality;
• Hands-on experience with Instagram, Facebook, Snapchat, and running ads;
• Hands-on experience with Klaviyo, G-Suite, and relevant social media software (e.g. Hootsuite etc.);
• Ideally, experience with graphic design software (Adobe Suite);
• Ideally a Bachelor’s degree in a relevant field;
• Outstanding communication skills in English (verbal & written). Communication skills in Arabic are a significant advantage.

What we offer:

• Competitive salary with performance-based incentives;
• UAE visa and permits;
• Health insurance;
• Annual flight ticket allowances
• Growth and long-term development opportunities;
• Long-term perspective in a rapidly expanding, future-oriented organization;
• An engaging and challenging work environment with a motivated & professional team of specialists.