SEO & GEO Manager

STARTRADER; Dubai; Presencial; AED 279.000 - 502.000; Jornada completa

Descripción de la vacante

STARTRADER is seeking an experienced SEO & GEO Manager to drive organic performance and AI-driven visibility across multilingual sites. You will define strategy, lead in-house and regional partners, and oversee analytics infrastructure to report insights to senior leadership.

This Dubai-based role demands 7+ years in SEO, strong technical knowledge, and excellence in cross-functional collaboration. You will influence content governance and brand visibility while ensuring regulatory compliance

Formación

• Minimum seven years in SEO, including at least two years leading teams or agencies.
• Experience with regional search platforms such as Naver, Yandex and Baidu.
• Proven track record of growing organic traffic on multilingual sites, preferably in financial services.
• Advanced knowledge of technical SEO (JSON-LD, hreflang, site migrations).
• Familiarity with AI search, answer engines, and monitoring AI visibility.
• Strong proficiency with GA4, GSC, GTM and Looker Studio, including debugging.

Responsabilidades

• Develop, implement and refine multilingual SEO strategy and content roadmaps.
• Lead GEO initiatives for AI-driven search, entity development and content structuring.
• Ensure technical health across sites: crawlability, indexation, performance, structured data.
• Oversee content governance from briefs to publication ensuring compliance and quality.
• Manage agencies and freelancers, set priorities and review deliverables.
• Own analytics infrastructure and dashboards to inform decision-making across teams.
• Report performance to Head of Marketing and regional managers, highlighting growth in registrations and deposits.
• Lead, coach and establish standards for the SEO team and cross-functional partners.

Conocimientos

SEO strategy

GEO/AI SEO

Technical SEO

Agency management

Analytics & tracking

Team leadership

Cross-functional collaboration

Educación

Bachelor's degree in Marketing or related field

Herramientas

Google Analytics 4

Google Search Console

Google Tag Manager

Looker Studio

Screaming Frog

Ahrefs

SEMrush

WordPress

Descripción del empleo

At STARTRADER, we combine trusted foundations with advanced technology to empower traders worldwide. As a global brand operating across 200+ regions and regulated by leading authorities, we provide secure access to 1,000+ CFDs through platforms such as MT4, MT5, STAR Copy, and the award-winning STARTRADER app.

Our international presence is strengthened through strategic collaborations, including our role as an Official Partner of the NBA, Official Partner of Porsche Carrera Cup Middle East, and Official Partner of the UAE National Cricket Team for the ICC Men’s T20 World Cup.

Since our launch in 2019, our vision has been to make trading more accessible, trusted, and empowering - shaping both our products and our culture as we continue to grow by listening, evolving, and supporting our global community.

STARTRADER is the brand representing a network of regulated and licensed entities across various jurisdictions, each authorised to provide specific financial services in compliance with local regulations. STARTRADER Global Financial Consultation & Financial Analysis (Dubai-based entity) is licensed and regulated by the Capital Market Authority in the UAE to conduct promotion and client introduction activities only. All trading services are provided by STARTRADER entities regulated in other jurisdictions

Role Overview:

STARTRADER is seeking an experienced SEO & GEO Manager to assume overall responsibility for the Company’s organic search performance and its visibility within AI-generated answers across all multilingual websites. The incumbent will define and execute search strategy, lead the in-house team and external regional agencies, oversee the analytics and tracking infrastructure that underpins performance measurement, and report results to senior marketing leadership.

Key Responsibilities:

• Search Strategy: Develop, implement and continuously refine the multilingual SEO strategy, including site audits, keyword research, information architecture, on-page optimisation and market-specific content roadmaps.
• Generative Engine Optimisation (GEO): Lead the Company's approach to visibility in AI-driven search and answer engines, including entity development, content structuring for answer extraction, brand-mention and citation growth, and the ongoing monitoring of AI visibility and share of voice.
• Technical SEO: Ensure the technical health of all websites, covering crawlability, indexation, site performance, structured data, hreflang implementation and migration planning, in coordination with the website and development teams.
• Content Governance: Direct the content requirement and editorial process from brief to publication, ensuring that all content meets search-quality standards and applicable regulatory requirements.
• Agency and Partner Management: Serve as the primary point of contact for outsourced regional SEO agencies and link-building partners; set priorities, review deliverables, chair regular review meetings and hold partners accountable to agreed performance targets.
• Analytics and Tracking: Own the configuration and governance of Google Search Console, Google Analytics 4 and Google Tag Manager, and develop Looker Studio dashboards that support decision-making across departments.
• Performance Reporting: Analyse and present organic and AI-search performance, distinguishing brand from non-brand activity and linking search performance to registrations and deposits, for the Head of Marketing and regional managers.
• Team Leadership: Lead, coach and evaluate junior team members, allocate work, review output and establish operating standards and documented processes.
• Cross-Functional Collaboration: Coordinate with the Brand, Design, Public Relations and Performance Marketing functions to ensure a consistent and complementary approach to search, reputation and paid media.

Requirements and Skills:

• A minimum of seven (7) years of professional experience in SEO, including at least two (2) years in a role leading people or managing external agencies.
• Experience with regional search platforms such as Naver,Yandex and Baidu.
• A demonstrable record of growing organic traffic and conversions on large or multilingual websites; experience in financial services, fintech or another regulated sector is highly desirable.
• Advanced knowledge of technical SEO, including structured data (JSON-LD), hreflang, indexation management and site migrations.
• Working knowledge of GEO and AI search, including how answer engines retrieve and cite sources and the tools used to monitor AI visibility.
• Proficiency in Google Analytics 4, Google Search Console, Google Tag Manager and Looker Studio, including independent implementation and debugging of tracking.
• Demonstrated proficiency with SEO and analytics tools, including Ahrefs, SEMrush, Google Keyword Planner, Google Search Console, Google Analytics 4, Google Tag Manager, Looker Studio, Screaming Frog and Google PageSpeed Insights.
• Practical experience with content management and on-page tooling, including WordPress, Yoast SEO and structured-data testing tools such as Google's Rich Results Test and the Schema Markup Validator.
• Thorough familiarity with the leading AI tools and platforms, including ChatGPT, Claude, Google Gemini, Microsoft Copilot and Perplexity, together with Google AI Overviews and AI Mode, and an understanding of how each retrieves, ranks and cites sources.
• Working knowledge of AI-visibility and brand-monitoring tools (for example Ahrefs Brand Radar and comparable platforms), and the ability to apply AI tools responsibly to research, analysis, reporting and workflow automation, including effective prompt design and verification of AI-generated output.
• Proven ability to prepare clear written briefs and to manage external agencies and freelancers.
• Excellent written and verbal communication skills in English. Proficiency in additional languages is an advantage.
• An understanding of the compliance standards applicable to financial promotions, including the requirement that content must not imply guaranteed returns or protection of capital.

Nice to have:

• Experience with data analysis and workflow automation using Python or advanced spreadsheet tools.
• Experience with international site launches, multi-region site structures or lead-source attribution between web analytics and CRM systems.

Why Join Us?

At STARTRADER, we believe in empowering our people as much as we empower our traders. You will work in a performance-driven environment with strong leadership support, clear growth pathways, and ongoing professional development. We offer competitive compensation, a collaborative culture, and the opportunity to contribute to a fast-expanding global trading brand.