SEO Content Lead

Property Finder; United Arab Emirates; On-site; AED 300,000 - 540,000; Full time

Job summary

Property Finder is seeking a senior SEO/content leader to own the content roadmap, scale AI-assisted output, and guide a distributed writing team while maintaining high quality.

You will drive semantic SEO, structured data, and data-driven experiments across UAE real estate content, partnering with product, engineering, and PR to deliver sustained organic growth, improved rankings, and authoritative regional coverage.

Qualifications

• 7+ years in SEO/content with leadership of multi-writer teams.
• Deep LLM experience and RLHF-based workflows.
• Semantic SEO with entities and topical maps.
• Understanding how AI answer surfaces cite sources.
• Programmatic/PL SEO with template-driven pages.
• Proven player-coach track record.
• Hands-on data: SQL, BigQuery, GA4, SEMrush, DataForSEO.

Responsibilities

• Own content strategy, SEO mechanics and roadmap.
• Scale AI-assisted production with structured gates.
• Oversee content beyond text and internal linking.
• People leadership of writing team.
• Data & experimentation with SQL and A/B tests.

Skills

SEO strategy

Content leadership

LLM AI in content

Stakeholder communication

Data analysis

SQL/BigQuery

A/B testing

Project management

Education

Bachelor's degree in Marketing/Communications

Tools

SQL

BigQuery

GA4

GSC

SEMrush

DataForSEO

Job description

Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region’s growing tech ecosystem. At its core is a clear and powerful purpose: To change living for good in the region.

Founded on the value of great ambitions, Property Finder connects millions of property seekers with thousands of real estate professionals every day. The platform offers a seamless and enriching experience, empowering both buyers and renters to make informed decisions. Since its inception in 2007, Property Finder has evolved into a trusted partner for developers, brokers, and home seekers. As a lighthouse tech company, it continues to create an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA.

Organic search is one of Property Finder's largest, most defensible growth channels, and the PLG tribe owns it end to end. Content output needs to scale severalfold, via AI, not linear headcount, without sacrificing quality. This role owns that scale-up as a player-coach: leading a distributed writing team while still shipping work personally every week.

The mandate

Strategy

Own the content roadmap and prioritization (what to write, refresh, consolidate, or kill) across the full property journey, research, search, transact, move in, live, service, move on.

Scale with AI

Apply deep LLM knowledge and enforced quality gates to multiply output on a flat cost base.

Lead the team

Manage and coach writers day-to-day; absorb growth via intern capacity inside quality gates, not proportional hiring.

Sustain leadership

Keep Property Finder the authoritative, most-cited source in UAE property content.

What you'll do

Content strategy & SEO mechanics: Build a data-driven roadmap using impact/confidence/effort prioritization; balance refreshes vs. new territory; apply entity-based and semantic SEO (topical maps, information gain, query intent, internal linking) rather than keyword-only optimization; own AI search visibility (how answer engines retrieve, ground, and cite content) as a channel in its own right.

AI-assisted production at scale: Design agentic workflows that turn market/search data into ready-to-write briefs; apply RLHF-style feedback loops to improve AI output over time; run enforced, structured quality gates so scale never costs quality; stay current on frontier models and translate that into plain-language guidance for the team.

Content beyond text & well-rounded SEO: Brief in visuals, data, and structured elements alongside copy; partner with PR on digital PR/link-worthy assets; own internal linking architecture; maintain enough technical SEO fluency (crawling, indexation, structured data, CWV) to partner credibly with specialists.

People leadership: Run day-to-day management of the writing team; coach writers via real feedback loops; lead by example (write, edit, prompt, analyze yourself).

Data & experimentation: Pull your own data (SQL, BigQuery, GSC, GA4, SEMrush, DataForSEO); instrument performance at page and cluster level; run content A/B tests with real statistical rigor; report honestly to tribe and exec stakeholders.

Success looks like

90 days: Full ownership of the writing team; quality gates in place; output visibly climbing.

6 months: Step-change in output at stable/better quality; refresh pipeline actively defending rankings; measurable organic growth; documented workflows that can absorb intern capacity without QA slipping.

Must-have Qualifications

• 7+ years in SEO/content, including 3+ years leading multi-writer teams at meaningful scale (marketplace, classifieds, e-commerce, or high-volume publisher)
• Deep, practical LLM experience: production use of LLM content systems, understanding of RLHF/structured feedback, ability to design agentic research/content workflows
• Semantic SEO depth: entities, topical maps, information gain, language-quality signals, beyond keywords
• Working knowledge of how AI answer surfaces select and cite sources
• Programmatic/product-led SEO experience: template-driven pages shipped with product/engineering, measured at cluster level
• Proven player-coach track record, team outcomes and personal output
• Hands‑on data skills: SQL, BigQuery, GSC, GA4, SEMrush, DataForSEO or similar rank‑tracking APIs
• Strong prioritization/experimentation discipline with a real A/B test portfolio
• Strong storytelling, in content and in stakeholder reporting

Nice to have

• Arabic proficiency
• MENA market experience, especially UAE real estate or classifieds

Our promise to talent

At Property Finder, we believe talent thrives in an environment where you can be your best self. Where you are empowered to create, elevate, grow, and care. Our team is made up of the best and brightest, united by a shared ambition to change living for good in the region. We attract top talent who want to make an impact. We firmly believe that when our people grow, we all succeed.

Property Finder Guiding Principles

• Think Future First
• Data Beats Opinions, Speed Beats Perfection
• Optimise for Impact
• Act Like An Owner
• The Biggest Risk is Taking no Risk at All

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