Senior UX Copywriter (Arabic & English)

GSSTech Group; Dubai; On-site; AED 360,000 - 600,000; Full time

Job summary

GSSTech Group is seeking a Senior UX Copywriter to join the Design team within a leading UAE bank’s Digital Office. You will craft user-centric content across websites and mobile apps, shaping the customer journey with words that align with visuals.

You will collaborate with designers, apply a consistent tone of voice, and leverage analytics to improve copy. The role requires 5+ years in UX copywriting, fluency in Arabic, and strong English writing skills in a fast-paced, banking environment.

Qualifications

• At least 5 years of experience in UX copywriting, content design or closely related field.
• Bachelor’s degree or higher in English, Communications, Marketing or related field.
• Native Arabic speaker fluent in GCC/UAE dialect (mandatory).
• Excellent written UK English.

Responsibilities

• Write clear, concise and user-friendly copy for web, app and digital touchpoints in English and Arabic.
• Collaborate with designers to align written and visual elements.
• Define and apply a consistent tone of voice across digital channels.
• Estimate effort and propose delivery plans against deadlines.
• Audit existing copy and recommend timely improvements.
• Use user feedback and analytics to improve copy.
• Work within Agile design delivery teams following the UX process.
• Explain and defend UX copy decisions to designers and stakeholders.
• Coach and mentor team members to scale the UX copy framework.

Skills

UX copywriting

Content design

Agile UX

Stakeholder communication

Multitasking

Ambiguity management

Portfolio development

UK English writing

Native Arabic

Education

Bachelor’s degree in English, Marketing or related field

Tools

CMS

SEO principles

HTML

Job description

Description

GSS Tech Group is hiring a Senior UX Copywriter for one of the UAE’s leading banks. You’ll join the Design team within the bank’s Digital Office, whose goal is to build the most human centric banking experience in the world.

In this role, you’ll write clear, user centric content across websites, mobile apps and other digital platforms. You’ll connect design and communication so that every word on screen works with the visuals to create an intuitive, engaging customer journey.

What you will do

• Write clear, concise and user friendly copy for web, app and other digital touchpoints in both English and Arabic.
• Work closely with designers so the written and visual elements line up.
• Define and apply a consistent tone of voice across all digital channels.
• Estimate effort from requirements and propose delivery plans against deadlines.
• Audit existing copy and recommend improvements within agreed timelines.
• Use user feedback and data analytics to keep improving the copy.
• Work within Agile design delivery teams, following the UX process.
• Explain and defend UX copy decisions to designers and stakeholders.
• Coach and mentor team members to help scale the UX copy framework.

Requirements

• Native Arabic speaker who can read and write fluently in the GCC or UAE national dialect. This is mandatory.
• Excellent written UK English.
• Bachelor’s degree or higher in English, Communication, Marketing or a related field.
• At least 5 years of experience in UX copywriting, content design or a closely related field.
• Experience in corporate, finance or retail products.
• Solid grasp of human centred design, UX principles and instructional writing.
• Working knowledge of content management systems, SEO principles and basic HTML.
• A strong portfolio showing UX copy projects and their measurable impact on user experience.
• Ability to adapt your writing style for different audiences and industries.
• Comfortable managing several workstreams at once in a fast paced, deadline driven setting.
• Open to constructive feedback and able to handle ambiguity well.

Nice to have

• Experience in banking or financial services
• Experience working in the GCC