Senior Specialist - Paid Social Media

Abu Dhabi Commercial Bank; Abu Dhabi; Remote; AED 212,000 - 357,000; Full time

Benefits offered by this job

Competitive salary and variable pay

Remote working options

Learning and development opportunities

Job summary

Abu Dhabi Commercial Bank is seeking a seasoned Digital Marketing professional to shape and execute paid social strategies across Facebook/Instagram, LinkedIn, and other channels. You will drive performance-driven campaigns, measure ROI, and coordinate with stakeholders to meet business goals in the UAE market.

You will lead competitive analysis, optimize campaigns, and report insights to leadership. The role offers remote-friendly options and a strong emphasis on development and learning within

Qualifications

• 5+ years of experience in managing paid, owned and earned digital channels and stakeholder management.
• Hands-on setup, execution and optimization of paid media campaigns across Google Ads, Meta Ads and LinkedIn Ads.

Responsibilities

• Design and implement paid social strategy for the Bank and contribute to the development of bank-wide digital marketing strategy across paid social channels.
• Manage performance-driven paid social campaigns across channels to drive business results.
• Set campaign strategy, research channels and analyze competitors to inform future campaigns.
• Oversee campaign activity to ensure successful execution and optimization.
• Monitor ADCB marketplace, analyze feedback, and propose future campaign improvements.
• Lead social media strategy through research, benchmarking, and audience identification.
• Set up and optimise company pages on platforms to increase visibility of content.
• Moderate user-generated content per policy across communities.
• Coordinate influencer marketing strategies and report ROI of campaigns.
• Analyze campaign performance to meet KPIs and stakeholder expectations.
• Oversee community management and coordinate with vendors and contact center teams.
• Prepare reports and presentations to demonstrate paid social impact.
• Analyze how paid social integrates with other media and leverage new tools.
• Coordinate with data suppliers to develop data visualization and presentation.
• Adhere to policies and deliver consistent service standards.
• Manage own development per bank policies to maximize performance.
• Apply ADCB Service Standards in all interactions.

Skills

Paid social campaigns

Digital marketing

Campaign analytics

Facebook/Instagram Manager

Google Analytics

DV360

SEO/GEO

Programmatic advertising

Education

Master’s Degree in Marketing or Business Development

Tools

DV360

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Tag Manager

Job description

Job Description:

Embark on a journey where your unique contributions are celebrated, and your professional growth is embraced. At ADCB, we nurture a diverse, inclusive community where every voice is valued.

About the business area

The Retail Banking Group (RBG) supports retail and micro-business customers in managing their finances, through expert advice and the provision of a full suite of specialist products and services in conventional and Shari’ah compliant banking. The business is committed to driving digital innovation to deliver excellence in customer service. We are actively seeking an ambitious professional to join our Retail Banking team at ADCB to work alongside passionate colleagues who share your ambition to redefine excellence in UAE banking.

In this role, your key responsibilities include:

• Design and implement paid social strategy for the Bank and contribute to the development and implementation of Bank wide digital marketing strategy across paid social channels to ensure high brand presence and customer engagement
• Assist and manage performance driven paid social campaigns for assigned stakeholders across channels like paid search, display, programmatic, paid social and affiliates in order to drive results that contribute to business goals
• Set a campaign strategy, research potential marketing channels and analyse competitors in order to make informed recommendations for future social media campaigns
• Manage all campaign activity and processes required in order to proficiently create and run campaigns to ensure optimal success
• Maintain an in depth understanding of ADCB’s marketplace by monitoring competition and analysing customer feedback in order to make future campaign recommendations to concerned stakeholders
• Lead and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification in order to reach the optimal audience
• Set up and optimise company pages within each platform in order to increase the visibility of company’s social content
• Moderate all user-generated content in line with the company moderation policy for each community to ensure compliance
• Coordinate influencer marketing strategies, measure brand and product mention in order to report on the resulted return on investment (ROI) in brand and product marketing initiatives
• Analyse the performance of campaigns in order to hit and exceed stakeholder expectations and Key Performance Indicators (KPIs)
• Manage and oversee community and response management on ADCB’s social business pages between external vendors and internal contact center teams in order to make recommendations for improvement
• Drive reports, studies and make presentations to stakeholders in order to show the impact of paid social media and encourage internal buy in
• Analyse media data to understand how paid social integrates with other media formats and channels in order to make informed recommendations which include latest tools, technology and techniques
• Coordinate with data suppliers and other third party data experts in order to develop company data visualisation and presentation
• Adhere to all relevant organisational and departmental policies, processes, standard operating procedures and instructions so that work is carried out to the required standard and in a consistent manner while delivering the required standard of service to customers and stakeholders
• Manage self in line with the Bank’s people management policies, procedures, processes and practices to ensure adherence and to maximise own contribution to business performance
• Demonstrate Our Promise and apply the ADCB Service Standards to deliver the Bank’s required levels of service in all internal and external customer interactions

The ideal candidate should have the following experience

• At least 5 years of experience in managing paid, owned and earned digital channels, digital marketing account management, Facebook-Instagram Business Manager, Twitter advertising platform, LinkedIn Advertising platform and managing campaign analytics through Google analytics, Google Tag Manager, listening and measurement tools and significant experience in scaling acquisitions
• Candidate with strong hands-on technical expertise in the setup, execution and optimization of paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads, combined with advanced experience in programmatic advertising (DV360) and SEO/GEO (Search Engine & Generative Engine Optimization).
• Master’s Degree in Marketing or Business Development
• Facebook Blueprint certified
• Google Advertising Advanced Exam
• Data driven
• Knowledge of online marketing and good understanding of major marketing channels
• Ability to set performance targets that ladder up to business goals
• Capable of orchestrating multiple campaigns across various channels

What we offer:

• Competitive Salary: The indicative pay range for this role is AED 19,000 – AED 32,000 per month. Additionally, all employees are eligible to participate in one of our rewarding variable pay plans.
• Comprehensive Benefits Package: This includes market-leading medical insurance, group life and personal accident insurance, paid leave and leave airfare, employee preferential rates on loans and finance facilities, staff discounts and offers, and children education assistance (for certain job levels).
• Flexible and Remote Working Options: We understand the importance of work-life balance and offer flexible working arrangements, subject to eligibility and job requirements.
• Learning and Development Opportunities: We value and facilitate continuous learning and personal development, through a variety of exciting learning opportunities, such as structured instructor-led courses, a comprehensive e-Learning catalog, on-the-job training and professional development programs.

At ADCB, we are dedicated to creating a respectful, caring and disciplined work environment that aligns with your career ambitions.