Senior Sales Manager - Groups & MICE

AccorHotel; Dubai; On-site; AED 240,000 - 480,000; Full time

Job summary

AccorHotel in Dubai seeks an experienced Sales Manager to lead MICE and Corporate segments, focusing on social events and group bookings to drive revenue. You will identify new business opportunities through market research, networking and calls, while nurturing strong relationships with clients, planners and agencies to secure repeat business.

Collaborating with event planning, operations, culinary and service teams, you will tailor packages, supervise bids, and maximize revenue with upselling

Qualifications

• Bachelor degree in hospitality management or business administration.
• 5–7 years in hotel sales focused on Groups and MICE.
• Proven sales target achievement in competitive markets.
• Strong negotiation, communication, and presentation skills.
• Leadership experience managing high-performing sales teams.
• CRM proficiency and revenue management knowledge.
• CMP or MICE certifications preferred.
• Willing to travel and work flexible hours.

Responsibilities

• Develop and implement sales strategies to grow MICE and Corporate business.
• Identify new business opportunities via market research, networking, and calls.
• Maintain relationships with clients, event planners, and agencies.
• Understand event requirements including corporate events and weddings.
• Conduct site inspections, presentations, and negotiations to convert leads.
• Manage client accounts and provide event solutions.
• Collaborate with planning and operations teams for seamless execution.
• Coordinate with culinary, banquet and service teams to customize packages.
• Coordinate with suppliers and vendors to meet high standards.
• Develop strategies to maximize revenue through upselling and cross-selling.
• Monitor sales performance, market trends, and competitor activity.
• Prepare sales forecasts, budgets, and business plans to meet targets.
• Work with marketing to promote MICE and corporate packages.
• Collaborate with front office, reservations, and F&B for guest experiences.
• Assist the Director in developing promotional campaigns and incentives.

Skills

Negotiation

Presentation

Communication

Leadership

CRM

Revenue Mgmt

Market research

Strategic thinking

English fluency

Education

Bachelor's degree in Hospitality Management / Business Administration

Tools

CRM software

Revenue management

Job description

• Develop and implement effective sales strategies to increase business from MICE and Corporate segments focusing on social eventsand group bookings.
• Identify and target new business opportunities through market research networking and sales calls to build a robust client base.
• Maintain strong relationships with existing clients event planners travel agencies and other stakeholders to secure repeat business.
• Engage with clients to understand their event requirements including corporate events weddings and group activities ensuring their expectations are met or exceeded.
• Conduct site inspections presentations and negotiations to convert leads into confirmed bookings.
• Manage client accounts ensuring regular communication and providing solutions to their event needs.
• Collaborate closely with the event planning and operations team to ensure seamless execution of MICE corporate and wedding events.
• Work with the culinary banquet and service teams to customize packages for weddings and events focusing on client preferences including cultural or theme-based requirements.
• Coordinate with suppliers decorators and other vendors to ensure all aspects of events are executed to the highest standards.
• Develop strategies to maximize revenue through upselling cross-selling and optimizing event packages.
• Monitor and report on sales performance market trends and competitor activities to identify growth opportunities.
• Prepare sales forecasts budgets and business plans to achieve set revenue targets.
• Work closely with the marketing team to promote MICE and corporate packages through various channels including digital marketing trade shows and client events.
• Collaborate with other departments including front office reservations and F&B to ensure exceptional guest experiences from booking to event completion.
• Assist the Director of Sales & Marketing in developing promotional campaigns and sales incentives to drive business.

Qualifications :

• Bachelors degree in Hospitality Management Business Administration or a related field
• Minimum of 5-7 years of experience in hotel sales with a strong focus on the Groups and MICE segment
• Proven track record of achieving and exceeding sales targets in a competitive market
• Exceptional negotiation communication and presentation skills
• Strong leadership abilities with experience in managing and developing high-performing sales teams
• Proficiency in CRM software and revenue management techniques
• Strategic thinking and analytical skills with the ability to forecast and plan effectively
• In-depth knowledge of the hospitality industry particularly in the Groups and MICE segment
• Thorough understanding of market trends and the competitive landscape in Dubai and the UAE
• Experience in managing key accounts and developing new business opportunities
• Ability to build and maintain strong relationships with clients partners and internal stakeholders
• Excellent organizational and time management skills with the ability to handle multiple projects simultaneously
• Fluency in English; additional languages are a plus
• Industry certifications such as CMP (Certified Meeting Professional) or MICE certification are preferred
• Willingness to work flexible hours and travel as required

Remote Work :

No

Employment Type :

Full-time