Senior Sales Executive (HORECA)

Barrick general Trading LLC; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading trading company in Dubai is seeking a dynamic HORECA Senior Sales Executive to manage relationships in the hospitality sector. The ideal candidate will bring 6-10 years of experience in the F&B industry, focusing on sales for hotels, restaurants, and catering businesses. Strong negotiation and communication skills along with a bachelor's degree in a related field are essential. The role involves identifying new clients, maintaining relationships, and adapting sales strategies to market trends, with a strong emphasis on selling beverages and related products.

Qualifications

• 6-10 years of sales experience in the F&B industry in Dubai.
• Proven track record in HORECA sales.
• Experience in selling beverages is a plus.

Responsibilities

• Identify and target new clients within the HORECA industry.
• Develop and maintain relationships with existing clients.
• Present products/services to potential clients.

Skills

Sales experience in F&B industry in Dubai

Strong negotiation skills

Communication skills

Ability to adapt sales strategies

Fluent Arabic

Education

Bachelor’s degree in marketing, Business Administration, Hospitality Management

Job description

About us

The Barrick Group is a diverse conglomerate with operations spanning F&B, Retail, HORECA brand management and distribution, food commodities trading, ecommerce and manufacturing. While the GCC remains our primary market, we have also expanded our operations to our home base in Canada.

Experience and Skills

• Must have 6-10 years of experience in sales within the F&B industry in Dubai.


• Proven track record in sales within the HORECA industry.


• Strong negotiation and communication skills.


• Ability to adapt sales strategies based on market trends and customer needs.


• Experience in selling beverages, smoothies or related products is a plus


• Must be a Arabic Speaker

We are seeking a dynamic and results‑driven HORECA Senior Sales Executive for Dubai to develop and manage client relationships within the hospitality sector, including hotels, restaurants, and catering businesses.

The ideal candidate will have a proven sales background, a solid understanding of the HORECA industry, and strong communication and negotiation skills.

Key Responsibilities

• Identify and target new clients within the HORECA industry (hotels, restaurants, and catering businesses) through research, networking, and referrals.


• Develop and maintain strong relationships with existing clients, ensuring continuous engagement to understand and fulfill their business needs.


• Present and demonstrate products/services to potential clients, highlighting key benefits and features to drive interest and sales.


• Negotiate contracts, pricing, and terms with clients, ensuring all agreements are mutually beneficial.


• Collaborate internally with relevant departments to ensure the timely delivery of products, resolve client issues, and offer post‑sales support.


• Monitor industry trends, competitor activities, and market developments to identify potential business opportunities and adjust sales strategies accordingly.


• Create and execute sales strategies to achieve targets and contribute to the company’s growth objectives.


• Prepare and submit sales reports regularly, detailing sales activities, client feedback, and insights into market trends for review by the Department Head.


• Must have experience in selling Beverages, Beverage Solutions, and Ice Cream for front‑of‑house, customer‑facing roles in Hotels, Cafes, Restaurants, and Catering businesses is highly desirable.

Please apply only if you meet the following criteria.

Qualification

• Bachelor’s degree in marketing, Business Administration, Hospitality Management, or related fields.