Senior Product Designer II - Strategic Design Lead

Floward; Dubai; On-site; AED 350,000 - 550,000; Full time

Job summary

Floward, Dubai-based, seeks a Senior Product Designer II to lead design strategy and craft across multiple squads. You will translate business goals into scalable product experiences, collaborate with product, engineering, and UX research, and elevate design quality with a strong focus on systems and consistency.

You will mentor designers and shape the design culture, driving excellence and continuous learning across teams while engaging in agile, cross-functional workstreams.

Qualifications

• Bachelor’s degree in UX, HCI, Design, or related fields.
• 7+ years in product design, with 2–3 years in a lead or strategic role.
• Proficient with Figma, prototyping tools, and design systems.
• Ability to influence product direction in agile, cross-functional teams.
• Experience designing scalable consumer or B2B digital products.

Responsibilities

• Lead the design vision and roadmap across multiple squads or a large product domain.
• Translate complex business goals into cohesive and impactful product experiences.
• Influence cross-functional planning and decision-making with design insights and expertise.
• Solve highly complex UX problems through advanced prototyping and interaction design.
• Ensure pixel-perfect execution and visual consistency across products.
• Own and drive the evolution of design quality and craft across platforms.
• Partner with researchers and data analysts to uncover user insights and market trends.
• Define research plans and synthesize findings into product strategy recommendations.
• Represent the user perspective in strategic product decisions.
• Expand and maintain Floward’s design system to ensure scalability and consistency.
• Create robust component libraries, interaction patterns, and usage documentation.
• Promote design reuse and system thinking across teams.
• Work alongside senior product managers, engineering leads, and stakeholders to align design with strategy.
• Facilitate workshops, design sprints, and collaborative planning sessions.
• Advocate for user-centered design in product development processes.
• Mentor junior and senior designers, providing feedback, coaching, and career growth guidance.
• Promote a culture of design excellence and continuous learning.
• Lead critiques and design reviews, setting the tone for high performance.

Skills

Strategic design leadership

Cross-functional collaboration

Mentorship

Research-driven thinking

Education

Bachelor’s degree in UX/HCI/Design

Master’s degree preferred

Tools

Figma

Prototyping tools

Design system platforms

Job description

Floward, Dubai-based, seeks a Senior Product Designer II to lead design strategy and craft across multiple squads. You will translate business goals into scalable product experiences, collaborate with product, engineering, and UX research, and elevate design quality with a strong focus on systems and consistency.

You will mentor designers and shape the design culture, driving excellence and continuous learning across teams while engaging in agile, cross-functional workstreams.