Senior Marketing Lead

Theme Blog Studio; Dubai; On-site; AED 300,000 - 500,000; Full time

Job summary

Osome, a fintech, is seeking a Marketing Lead for the UAE to drive regional growth, own the full funnel from lead generation to client retention, manage the regional P&L, and optimize CAC with a full-stack marketing approach.

You will build a regional marketing function, lead GTM for UAE product features (Corporate Tax and localized VAT tools), and orchestrate integrated demand programs across digital channels, influencers, and field events.

Qualifications

• 6–8 years of field and partner marketing experience in SaaS/tech.
• Deep understanding of UAE Free Zone and Mainland nuances.
• Hands-on with Meta platforms and CRM automation.
• Data-driven startup mentality with action bias.

Responsibilities

• Lead UAE GTM for UAE-specific product features (Corporate Tax, VAT tools).
• Architect and execute integrated demand generation across digital channels, influencer partnerships, and field events.
• Design automated Founder Journeys using HubSpot to nurture leads through complex decision processes.

Skills

Go-To-Market

Full-stack marketing

CRM automation

Data-driven

Tools

Hub Spot

Meta platforms

Job description

Job Title

Marketing Lead - UAE

Salary

Not Disclosed

Company Description

Osome is a $63M Series B Singapore-founded fintech on a mission to automate the back office for entrepreneurs globally. Combining a powerful Saa S platform with expert human support, Osome helps over 13,000 businesses manage their incorporation, accounting, and bookkeeping, allowing founders to focus on growth rather than administrative burdens.

Job Description

As the Marketing Lead for the UAE, you will be the primary engine for Osome’s regional growth. You will own the entire marketing funnel from lead generation to client retention, managing the regional P&L and optimizing CAC. This high-autonomy role requires a full-stack marketer who can bridge high-level strategy with hands‑on execution.

Location

Dubai, United Arab Emirates

Why this role is remarkable

Build a regional marketing function from the ground up for a well‑funded Series B fintech that has already raised ~$63M to disrupt the accounting space. Direct impact on the UAE startup ecosystem by establishing strategic partnerships with major financial institutions like Wio and Emirates NBD and hubs like Hub71 and ADGM. Enjoy high autonomy in a player‑coach role where you own the regional marketing P&L and have the creative freedom to define Osome’s voice in the Middle East.

What You Will Do

Lead the Go‑To‑Market strategy for UAE‑specific product features, including Corporate Tax filing modules and localized VAT tools, ensuring Osome speaks the local market’s language. Architect and execute integrated demand generation programs across digital channels, influencer partnerships, and field events to accelerate pipeline and revenue impact. Design automated "Founder Journeys" using tools like Hub Spot to nurture leads through the complex decision‑making process of business setup and long‑term financial management.

The ideal candidate

Brings 6‑8 years of experience in field and partner marketing within the Saa S or tech industry, with a deep understanding of the UAE’s Free Zone and Mainland nuances. Possesses technical hands‑on depth with Meta platforms and CRM automation, capable of setting up A/B tests and attribution models without relying on external agencies. Exhibits a data‑driven startup mentality with a bias for action, excelling in fast‑paced environments where measuring LTV/CAC ratios and conversion rates is second nature.