Marketing Team Lead – E-commerce

Secdaddy IT Solutions; Abu Dhabi; On-site; AED 150,000 - 210,000; Full time

Job summary

Secdaddy IT Solutions in the UAE seeks an experienced Marketing Team Lead to drive growth and lead the marketing function across ecommerce, fintech, and payments sectors.

You will build campaigns, form strategic partnerships with merchants, banks, and brands, manage a high-performing team, and report on performance and ROI.

The role requires deep UAE market knowledge, strong leadership, and a hands-on approach to customer acquisition and revenue growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration, E-commerce or related field.
• 5+ years of experience in marketing, business development or growth roles.
• Experience leading a marketing team or growth function preferred.
• Strong knowledge of UAE market and business environment.

Responsibilities

• Develop and execute marketing strategies to support business growth and revenue targets.
• Lead and manage the marketing team, including setting KPIs and monitoring performance.
• Develop and execute e-commerce and digital marketing campaigns.
• Drive customer acquisition, engagement, conversion, and retention.
• Identify and develop strategic partnerships with merchants, retailers, brands, banks and fintechs.
• Build and maintain strong relationships within the UAE market.
• Identify new business opportunities and convert them into commercial opportunities.
• Plan and execute promotional campaigns and partnership initiatives.
• Manage digital marketing activities including social media, SEO/SEM and email marketing.

Skills

Marketing leadership

Growth strategy

Team management

E-commerce

Partnership development

Digital marketing

B2B sales

Education

Bachelor's degree in Marketing / Business Administration

Job description

Job Summary

We are looking for an experienced and result-oriented Marketing Team Lead to lead our marketing and business growth initiatives in the UAE.

The ideal candidate should have strong experience in E-commerce, Digital Commerce, Marketplace, Retail, Banking, Credit Cards, FinTech, or Payments, with E-commerce experience highly preferred.

The candidate must have a strong understanding of the UAE market and preferably an established network of merchants, retailers, brands, banks, payment providers, e-commerce companies, and other business partners.

This is a hands-on leadership role focused on customer acquisition, strategic partnerships, marketing campaigns, business development, and revenue growth.

Key Responsibilities

• Develop and execute marketing strategies to support business growth and revenue targets.

• Lead and manage the marketing team, including setting KPIs and monitoring performance.

• Develop and execute e-commerce and digital marketing campaigns.

• Drive customer acquisition, engagement, conversion, and retention.

• Identify and develop strategic partnerships with merchants, retailers, brands, e-commerce businesses, banks, fintech companies, and payment providers.

• Build and maintain strong business relationships within the UAE market.

• Identify new business and partnership opportunities and convert them into commercial opportunities.

• Plan and execute promotional campaigns, seasonal campaigns, brand campaigns, and partnership initiatives.

• Manage digital marketing activities including social media, SEO/SEM, performance marketing, email marketing, affiliate marketing, influencer marketing, and CRM campaigns.

• Monitor campaign performance, ROI, customer acquisition cost, conversion rates, and revenue contribution.

• Conduct market and competitor analysis and identify new growth opportunities.

• Work closely with sales, business development, product, technology, and operations teams.

• Prepare regular marketing performance reports and presentations for senior management.

• Represent the company at industry events, networking sessions, exhibitions, and business meetings.

Desired Candidate Profile

Requirements

• Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.

• 5+ years of experience in marketing, business development, or growth roles.

• Previous experience in a Team Lead / Marketing Lead / Growth Lead / Business Development Lead role is preferred.

• Strong E-commerce / Marketplace experience is highly preferred.

• Experience in Banking, Credit Cards, FinTech, Payments, Retail, or Digital Commerce will also be considered.

• Strong knowledge of the UAE market and business environment.

• Proven experience in developing and maintaining business relationships.

• Existing UAE business network with merchants, retailers, brands, e-commerce businesses is an advantage.

• Strong understanding of digital marketing and customer acquisition strategies.

• Excellent communication, negotiation, presentation, and relationship management skills.

• Strong leadership, analytical, and problem-solving abilities.

• Target-oriented with a strong commercial and business-growth mindset.

Preferred Industry Experience

Priority will be given to candidates with experience in:

• E-commerce

• Online Marketplaces

• Digital Commerce

• Retail Technology

• Merchant Acquisition

• Digital Payments

• Payment Gateways

• Loyalty & Rewards

• Retail & Consumer Brands